Content Amplified

In this episode, we interview Kelsey Sullivan, a marketing expert with a creative background in poetry and content strategy.

What you'll learn in this episode:

• How to differentiate between thought leadership and content marketing.
• Strategies to effectively repurpose thought leadership content.
• The importance of adapting content strategies to changing algorithms and audience behavior.
• How to ensure your thought leadership content adds value and resonates with your audience.

Text us what you think about this episode!

In this episode, we interview Christine Page, a seasoned marketer with a unique background in social sciences, film, and cognitive science.

What you'll learn in this episode:

• How to leverage diverse perspectives to enhance marketing strategies.
• The importance of understanding your audience's behavior beyond just the data.
• Practical ways to bring interdisciplinary thinking into your content creation.
• How ongoing learning and curiosity can drive innovation in marketing.

Text us what you think about this episode!

In this episode, we interview Aubrey Byron, a content marketing manager at Authentic8, a cybersecurity startup. Aubrey shares her insights on how to create content that genuinely adds value without pushing a hard sales pitch.

What you’ll learn in this episode:

•The importance of providing valuable, non-salesy content.

•How to build trust and brand awareness in a niche market.

•Strategies for measuring the impact of content on lead generation.

•The benefits of leveraging subject matter experts in your marketing strategy.

•How to successfully run ungated events and webinars for brand awareness.

The OSINT podcast

Text us what you think about this episode!

In this episode, we interview Claire Foster, a seasoned content marketing expert with nearly 15 years of experience across various marketing disciplines.

What you’ll learn in this episode:

•How to leverage technology to get closer to your customer.

•Tactical approaches to weaving customer insights into your content.

•Measuring the effectiveness of your content and refining it for maximum impact.

•Key tools and strategies for understanding your target audience deeply.

Text us what you think about this episode!

In this episode, we interview Nathan White, Creative Services Director at KCCI TV, a CBS affiliate in Des Moines, Iowa.

What you’ll learn in this episode:

•How to prioritize content quality over distribution channels.

•The importance of understanding your brand’s narrative before choosing platforms.

•Strategies for effectively measuring the success of your content.

•Balancing multiple tasks and finding efficiencies in content promotion.

Text us what you think about this episode!

In this episode, we interview Duncan Alger, a career senior sales representative at technology businesses.

What you’ll learn in this episode:

•How to use relevant content to close deals.

•The importance of real-time data in content sharing.

•Why timely, updated case studies are crucial for sales success.

•Effective collaboration strategies between sales and marketing teams.

•Practical tips for improving content feedback loops in sales.

Text us what you think about this episode!

In this episode, we interview Sarah Bozarth, a seasoned product marketer with deep experience in multifamily property management. Sarah shares her journey from leasing consultant to her current role in product marketing, offering insights on why relatable, easily digestible content is crucial in today’s market.

What you’ll learn in this episode:

•Why short-form, relatable content resonates more than technical details.

•The importance of authenticity in video content and simple tools to create it.

•How to effectively use customer feedback and analytics to guide content creation.

•Strategies to use relatable content in both sales and marketing.

Text us what you think about this episode!

In this episode, we interview Kevin Mautino, Head of Marketing at AeroNet Worldwide, a global logistics solution provider. Kevin shares his journey in the creative industry and offers actionable insights on how to maintain creativity, even in a corporate environment.

What you’ll learn in this episode:

•Strategies for sustaining creativity amidst daily distractions

•The importance of understanding your audience’s needs over your own preferences

•How to harness research and real-world observations to fuel inspiration

•Techniques for maintaining momentum during creative bursts

Text us what you think about this episode!

In this episode, we interview Alix McAlpine, VP of Revenue at Giphy.

What you’ll learn in this episode:

•The role of GIFs in modern storytelling and branding

•Strategies for creating effective and engaging GIF content

•How businesses can leverage GIFs for marketing and communication

•Insights into Giphy’s partnerships and advertising models

•The impact of generative AI on GIF creation and marketing

Text us what you think about this episode!

In this episode, we interview Rachel Bishop, a technical content specialist and marketing expert.

What you’ll learn in this episode:

•Balancing technical content with accessibility and personalization

•Strategies for understanding and engaging your audience

•Tips for using humor and casual language in technical writing

•The role of AI in content creation and its limitations

https://www.rachel-bishop.com

Text us what you think about this episode!