Content Amplified

In this episode, we interview Michael Eckhoff, a fractional Chief Revenue Officer (CRO) helping companies grow and scale.

What you'll learn in this episode:

• Strategies to align sales and marketing teams effectively
• How to use data and metrics to drive alignment
• The role of product marketing in bridging gaps between teams
• Key metrics for tracking and improving sales processes
• Techniques for creating impactful, value-based content

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In this episode we interview Claire Hastwell, head of content marketing strategy at Great Place to Work.

What you'll learn in this episode:

• Practical strategies for conducting consumer research
• How to leverage customer feedback to shape content
• The importance of empathy and understanding in content creation
• Real-world examples of successful content marketing initiatives
• Tips on collaborating with sales and customer success teams for insights

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In this episode, we interview Shannon Curran, the owner of SSC Consulting, a fractional consulting business for early-stage founders.

What you'll learn in this episode:

• The evolution of founder-led brands and their significance in content marketing.
• Strategies for early-stage companies to leverage their founders' unique perspectives.
• Practical tips for executives and content marketers to start and sustain a founder-led brand initiative.
• Measuring the ROI and business impact of founder-led brand strategies.

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In this episode, we interview Kathleen Sykes, a marketing expert specializing in event promotion.

What you'll learn in this episode:

• Strategies for creating compelling event content
• How to understand and target your event audience
• Techniques for capturing and leveraging event content for future promotions
• Insights into selling the value of events, not just tickets

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In this episode, we interview Bryce Kaspar, CEO of Growth Era.

What you'll learn in this episode:

• Techniques to align marketing and sales for better collaboration
• Defining and achieving success at each stage of the sales funnel
• Effective ways to use content to convert prospects into opportunities
• Strategies to maintain momentum and re-engage stalled prospects
• Practical steps for regular communication and problem-solving between marketing and sales teams

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In this episode, we interview Gal Fontyn, a seasoned tech marketing expert with years of experience. Gal shares his insights on how content segmentation can significantly enhance user experience and drive better engagement.

What you'll learn in this episode:

• The triangle approach to content segmentation: brand awareness, pain awareness, and solution awareness.
• How to create top-of-funnel content that educates a broad audience.
• Effective middle-of-funnel strategies to build trust with potential champions.
• The importance of bottom-of-funnel content for showcasing specific use cases and solutions.
• Techniques for using account scoring to track and optimize content performance.
• Common pitfalls in content creation and how to avoid them.

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In this episode, we interview Justin McCoy, Vice President of Marketing at Cousins Subs.

What you'll learn in this episode:

• The evolution of Cousins Subs' loyalty program
• Key considerations for choosing a loyalty program provider
• Effective strategies for launching and promoting a loyalty program
• The importance of segmentation and personalized marketing
• How to leverage customer data to drive engagement and sales

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In this episode, we interview Victoria Sakal, Head of Growth at Wonder. Victoria shares her insights on the balance between AI and human creativity in content marketing.

What you'll learn in this episode:

• How to strategically integrate AI into your content workflow
• The importance of human touch in content creation
• Real-life examples of AI augmenting marketing efforts
• Tips for future-proofing your career in the age of AI
• The potential future impact of AI on marketing tasks

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In this episode we interview Lindsey Tague, a seasoned fractional content marketing consultant and digital nomad.

What you'll learn in this episode:

• The importance of building a personal brand in today's market.
• How to discover and develop your unique personal brand.
• Strategies for leveraging your personal journey to attract desired clients and roles.
• Overcoming the fear of public speaking and gaining confidence online.
• Practical steps for sharing valuable and authentic content consistently.

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In this episode, we interview Jared Eborn, a seasoned journalist and digital marketer at HOJ Innovations.

What you'll learn in this episode:

• How to effectively incorporate AI into your content strategy.
• The importance of maintaining an authentic voice in AI-generated content.
• Tips for creating effective content outlines with AI assistance.
• Balancing AI usage with personal input for genuine engagement.
• Overcoming writer’s block with AI tools.

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