Content Amplified

In this episode we interview Alan Magee, Vice President of Marketing for Empire Portfolio Group.

What you'll learn in this episode:

• The resurgence of branding in the marketing landscape
• Differences between performance marketing and brand-focused strategies
• Tactical approaches to understanding the consumer journey
• Effective ways to communicate change within an organization
• Methods for empathizing with consumers even if you're not one of them

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In this episode, we interview Amanda Groves, a marketing expert with nearly 15 years of experience in high tech growth startups.

What you’ll learn in this episode:

• The concept of micro funnels and how they differ from traditional funnels.
• Practical steps to implement micro funnels in your marketing strategy.
• Techniques for prioritizing and optimizing specific micro funnels.
• How to use content effectively to drive outcomes in micro funnels.
• The role of personas and segmentation in micro funnel strategies.

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In this episode, we interview Sharon Bournes, Vice President of Marketing and Customer Engagement.

What you’ll learn in this episode:

• The concept of surround sound marketing and its advantages
• How to create an immersive marketing experience
• Strategies for engaging multiple senses in marketing campaigns
• Examples of successful surround sound marketing implementations
• Tips for developing emotional connections with customers

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In this episode, we interview Noressa Kennedy Hinkler, an experienced marketer with a background spanning nonprofit agencies, national brands, and award-winning teams.

What you’ll learn in this episode:

• The difference between transactional and relationship-based content.
• How to create engaging content that builds lasting relationships with your audience.
• Examples of powerful marketing campaigns that drive both engagement and transactions.
• Strategies for sourcing ideas and engaging with your target audience.
• Balancing the creative and analytical aspects of marketing.

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In this episode, we interview Tyler Heaps, the head of marketing for Rain Retail Software.

What you’ll learn in this episode:

• Strategies for hosting successful virtual events
• Tactics for pre-marketing and driving attendance
• Effective use of software and tools for virtual events
• Tips for repurposing content from virtual events
• Best practices for live versus pre-recorded content

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In this episode, we interview Andrew Parker, a marketing veteran with 25 years of experience and current leader at Leadership Circle.

What you’ll learn in this episode:

• The methodology behind content scoring and segmentation
• How to leverage email marketing for precise audience targeting
• Effective strategies for aligning email content with blog content
• Techniques for measuring and ranking audience interest levels

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In this episode, we interview Erin Del Ponte, SVP of Marketing at Swanson Health.

What you’ll learn in this episode:

• Strategies for effective testing and learning.
• The role of leadership in supporting a test-and-learn environment.
• How to manage segmentation across multiple generations.

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In this episode we interview Tina Donati, founder and CEO of Content Curve.

What you’ll learn in this episode:

• Key strategies for setting up successful freelancer-client relationships.
• The importance of clear communication and setting expectations.
• How to tie freelance work to business results.
• Effective ways to track and measure marketing performance.

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In this episode we interview Jay Cooke, a seasoned content marketer with over 20 years of experience in the field.

What you’ll learn in this episode:

• The essence of pillar content and its significance.
• Strategies to create and repurpose pillar content.
• How to efficiently use resources with pillar content.
• The role of brand voice and storytelling in differentiating your content.
• Engaging your audience with content in the age of AI.

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In this episode we interview John Krochune, VP of Owned Media at ampagency.com.

What you’ll learn in this episode:

• How to define your target audience and understand their pain points
• The importance of aligning content with business goals
• Effective content distribution strategies across various platforms
• Utilizing analytics to measure content performance and adjust strategies

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