Content Amplified

In this episode, we interview Shannon Harper, a seasoned marketer and fractional CMO at ourcmo.co.

What you’ll learn in this episode:

• Effective strategies for initiating and growing partner marketing relationships.
• Examples of successful partnerships and how they increased revenue.
• Tips on leveraging tools like Partner Stack for segmenting and managing partnerships.
• How to create valuable content that benefits both partners in the relationship.
• The role of webinars, LinkedIn groups, and customized marketing materials in partnership success.

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In this episode, we interview Reed Gusmus, the Chief Marketing Officer at Profisee, a company specializing in master data management software.

What you’ll learn in this episode:

• The strategic role of gating content in B2B marketing.
• How to determine which content should be gated.
• The impact of gated content on perceived value.
• Effective use of data enrichment with gated content.
• Real-life examples of successful gated content strategies.

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In this episode, we interview marketing director Hannah Bauer (Hannah's portfolio site).

What you’ll learn in this episode:

• The importance of understanding your user before creating content.
• Techniques for identifying and addressing customer pain points.
• Strategies for creating content that aligns with every stage of the buyer’s journey.
• Insights on segmenting your audience based on problem awareness.
• The value of storytelling in B2B marketing.

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In this episode, we interview Scott K. Wilder, Head of Digital Success at Clari.

What you’ll learn in this episode:

• The origins and evolution of user-generated content.
• Why user-generated content is more impactful than traditional content.
• How to start and scale a user-generated content program.
• The role of community in user-generated content.
• Real-world examples of successful user-generated content initiatives.

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In this episode, we interview Lea Chatham, Vice President of Marketing at Gozio Health.

What you’ll learn in this episode:

• How to develop a cohesive content marketing strategy.
• The importance of integrating all marketing efforts into a unified campaign.
• Tactical steps to maximize the use of every piece of content.
• The role of customer feedback and testimonials in marketing.

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In this episode, we interview Jakub Rudnik, the Head of Content Marketing and SEO at Softr.

What you’ll learn in this episode:

• Strategies for connecting content marketing efforts to revenue
• The importance of aligning marketing goals with business goals
• Techniques for tracking content performance and ROI
• How to identify and target effective keywords for conversion
• Tips for promoting and distributing high-converting content

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In this episode, we interview Zac Garside, an email marketing expert and founder of an email marketing agency.

What you’ll learn in this episode:

• The importance of avoiding boredom in email marketing.
• How to set clear expectations with your subscribers.

• Effective strategies for a successful welcome email sequence.
• The impact of personalizing email sender names.
• Switching up email styles to keep subscribers engaged.

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In this episode, we interview RJ Licata, the Senior Director of Marketing at Terakeet.

What you’ll learn in this episode:

• The evolution from permission marketing to reception marketing.
• How to tailor your content to what consumers are already looking for.
• Strategies for optimizing owned assets to maximize their value.
• The importance of building relationships with consumers before they are ready to buy.

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In this episode, we interview Andrew Mounier, a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company.

What you’ll learn in this episode:

• Effective strategies for securing internal buy-in for content initiatives.
• The importance of consistent communication within departments.
• How to create compelling budget proposals for content marketing.
• The role of AI in enhancing content creation without compromising quality.
• Tips on managing up and across departments to align marketing goals.

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In today's episode, we interview two marketers!

Jess Zukus and Jeremiah Akin came on to share some great advice on how you can build a strong bridge between marketing and sales.

In this episode you'll learn:

• How to handle meetings in a remote environment
• Logistics of handling requests
• Reporting and alignment through data

And so much more!

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