Content Amplified

In this episode, we interview Jared Bodnar, VP of Marketing at Tango.

What you’ll learn in this episode:

• Effective strategies to establish thought leadership in diverse industries.
• How to balance engaging and educational content throughout the buyer’s journey.
• The importance of having a unique point of view in your content.
• Tips on keeping B2B content fresh and engaging.

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In this episode, we interview Scott Kirkessner, Vice President of Marketing and Business Development at Castle & Cooke Mortgage.

What you’ll learn in this episode:

• Strategies for effective content marketing.
• The “less is more” philosophy in marketing.
• How to balance content quantity and quality.
• Techniques for creating engaging and customized marketing materials.
• The importance of knowing your audience and tailoring content accordingly.

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In this episode, we interview Shannon Howard, Director of Customer and Content Marketing at Intellum.

What you’ll learn in this episode:

• Strategies for creating valuable educational content
• How to differentiate your content from competitors
• Balancing SEO with quality content
• Effective use of AI in content marketing

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In this episode, we interview Kacyn Goranson, Vice President of Marketing at WorkSuite.

What you’ll learn in this episode:

• Strategic approaches to content distribution.
• The importance of understanding your target audience.
• How to measure the effectiveness of your content distribution.
• The role of content formats in reaching different personas.
• Tips for repurposing content for multiple channels.

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In this episode, we interview Deidre Hudson, a seasoned marketing expert with extensive experience in data analysis and content marketing.

What you’ll learn in this episode:

• The importance of balancing performance and brand marketing.
• Key strategies for effective marketing attribution.
• How to track and measure the 95% of your audience that isn’t ready to purchase.
• The role of data in understanding and improving customer journeys.

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In this episode we interview Stephanie Bregman, VP of Marketing at 4ocean.

What you’ll learn in this episode:

• How to effectively start A/B testing your content
• Key tools and techniques for successful A/B testing
• The importance of understanding customer journeys
• Tips for communicating data-driven decisions to your team
• Real-life examples of impactful A/B tests

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In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges.

What you’ll learn in this episode:

•How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas.

•The practical steps to creating a story bank using simple tools like spreadsheets or notes apps.

•Tips for maintaining an up-to-date and relevant story bank that aligns with business goals and marketing campaigns.

•Strategies for extracting maximum value from a story bank by aligning content with organizational needs and market dynamics.

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In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics.

What you’ll learn in this episode:

•Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws.

•Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing.

•AI and Marketing: Insights on navigating the complexities of AI in marketing, respecting privacy, and adhering to new regulations.

•The Power of Video Content: Discover the significant impact of video content in B2B marketing and how to effectively leverage it.

•Optimizing the Marketing Tech Stack: Advice on streamlining your tech stack to improve efficiency and reduce costs.

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In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career.

What you'll learn in this episode:

• The transformative shift in marketing strategy from traditional to value-driven approaches.
• How "Be the TV show, not the advertisement" became a mantra for more authentic customer engagement.
• The impact of ungating content and focusing on providing real value.
• Practical strategies for content marketing that enhances brand trust and engagement.

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In this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns.

What you'll learn in this episode:

• Effective strategies for repurposing content from events to amplify your marketing efforts.
• Insights on how to ensure content from events resonates with different audience segments.
• Tactical advice on using event content to boost SEO and online presence.
• Examples of successful campaigns that originated from event content.

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