Content Amplified

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth.

What you'll learn in this episode:

• How unexpected career paths can lead to marketing success.
• The importance of blending creativity with data in marketing.
• Strategies for developing partner-specific content in marketing.
• Effective methods to support partners and enhance their market presence.
• The significance of understanding partner personas and crafting tailored content strategies.

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In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing.

What you'll learn in this episode:

• The fundamentals of Amanda's seven-step framework for maximizing content impact.
• Insights on integrating content strategy with product features to enhance user engagement.
• Effective methods for testing and analyzing the resonance of different content elements with audiences.
• Strategies for documenting and sharing content impacts across organizational and digital platforms.

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In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership.

What you'll learn in this episode:

• How to identify and elevate internal experts to enhance brand visibility and authenticity.
• Strategies for creating a more relaxed and genuine content environment that reflects your brand’s true ethos.
• Insights into balancing professionalism with personality to engage audiences more effectively.
• Techniques for leveraging AI to augment content creation without losing the human touch.

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In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs.

What you'll learn in this episode:

• The basics and benefits of employee advocacy programs in a small to mid-sized business.
• How personal branding within a company can amplify its social media impact.
• Strategies for encouraging employees to engage authentically on social platforms without mandatory content sharing.
• The importance of executive buy-in and its role in fostering a culture of advocacy.
• Practical advice for measuring the qualitative success of advocacy efforts on platforms like LinkedIn.

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In this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies.

What you'll learn in this episode:

• The fundamental principles of content marketing: Understand the importance of aligning your content with the right audience and delivering messages that resonate.
• Strategies for effective social media use: Learn how to utilize social channels to enhance your brand's visibility and engagement.
• Navigating the partnership landscape: Discover how to select and collaborate with influencers to amplify your brand's message.
• Real-world applications of content strategies: Kevin discusses how businesses can adjust their social media strategies to meet customer needs at various stages of the customer journey.

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In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors.

What you'll learn in this episode:

• Strategic Insights: Shiro discusses his transition from e-commerce to B2B SaaS and the unique marketing strategies employed in each field.
• Podcasting as a B2B Tool: The advantages of starting a podcast for B2B companies, including building community ties and enhancing brand reach.
• Practical Guidance: Tips on how to initiate and sustain a successful podcast, and how it can support account-based marketing efforts.
• Content Utilization: Effective ways to repurpose podcast content across various platforms to maximize visibility and engagement.

Listen to the Higher Ed Demand Gen Podcast, hosted by Shiro.

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In this episode, we interview Nickolas James, an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing.

What you'll learn in this episode:

• The importance of emotional resonance in content marketing and how to achieve it.
• Strategies for integrating marketing insights early in the product or content development process.
• The role of storytelling in transforming traditional news into engaging narratives.
• Techniques for finding and emphasizing the human element in any story or news item.

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In this episode, we interview Jaclyn Freedman, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey.

What you'll learn in this episode:

• The essential role of mid-funnel content in marketing and how it differs from top and bottom funnel strategies.
• Practical strategies for transitioning potential customers from awareness to engagement, using insights from sales to refine content.
• The significance of qualifying leads through mid-funnel content to ensure better alignment and conversion rates.
• Techniques for crafting content that filters out less ideal prospects, thus enhancing the quality of leads passed on to sales.
• The importance of alignment between marketing and sales teams to drive effective content strategies across the funnel.

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In this episode, we interview Erin Hallstrom, a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization.

What you'll learn in this episode:

• The Evolution of Search Engines: Discover how generative AI is shifting the landscape of search behaviors, reminiscent of how platforms like Pinterest and TikTok have been used.
• SEO in the Age of AI: Erin provides insights into how AI is being leveraged to enhance SEO practices and what this means for content creators.
• Content Strategy for AI Integration: Learn strategic approaches for integrating generative AI tools to refine content and improve its discoverability.
• The Future of AI and Search: Explore predictions about the role of generative AI in search and how it might replace traditional engines for younger generations.
• Practical SEO Tips: Erin offers practical advice on how businesses can adapt their SEO strategies to thrive in an AI-dominated environment.

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In this episode, we interview JP Lespinasse, a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics.

What you'll learn in this episode:

• Comprehensive Marketing Experience: Discover how JP's journey through iconic companies like Nokia and the NBA shaped his marketing strategies, particularly in content and social media management.
• Storytelling in Marketing: Gain insights on how effective storytelling and customer engagement can elevate a brand's narrative, as JP emphasizes the importance of case studies and testimonials.
• Innovative Customer Engagement Techniques: Learn from JP's techniques for extracting compelling stories from customers, utilizing both traditional methods and modern approaches like digital events to capture authentic customer testimonials.
• Content Utilization Strategies: Explore how to maximize the impact of customer stories through various formats—videos, blogs, and webinars—to enhance brand visibility and credibility.
• Leveraging Influencers: Understand the strategic use of influencers and micro-influencers to amplify your marketing message, ensuring alignment with your core audience for better reach and engagement.

Join us for this insightful conversation with JP as we delve into the intricacies of marketing in a digital age, emphasizing human-centric stories and innovative content strategies.

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