Content and Community

Content and Community

By Ashley AshbeeBusinessMarketing
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Content and Community episodes

  • How and Why HubSpot Collaborates with their Superfans: Interview with Christina Garnett

    Christina Garnett shares how collaborating with your brand advocates, (who I call superfans -- HubSpot calls theirs HubFans) can help your other users get even more value out of your product and the workflows, community engagement and the events that make it happen. 

    I had a blast chatting with her about her work as head of community and advocacy for HubSpot and her course for SEMrush on social listening, one of my favourite research strategies in content marketing.

    I had such a blast chatting with her! 

    Thank you to my sponsor for this episode, sendcheckit.com, a handy email subject line tester.

    Get the show notes and transcript at ashleyashbee.com/podcast.

    44 min
  • How Can Online Communities Empower Entrepreneurs? - with Natalie Franke

    Ah, sweet relief from traditional cut-throat narratives and ideas about entrepreneurship, thanks to my guest Natalie Franke. 

    In this episode, she shares how we all as individual entrepreneurs benefit from supporting each other in a community. Natalie also provides some objective ways to measure the success of communities.

    Natalie is Head of Community at HoneyBook, the creator of the Rising Tide Society and author of the book Built to Belong.

    Visit me at ashleyashbee.com/podcast to get the show notes and transcript.

    49 min
  • How Can Niching Help Your Business? A Conversation with Tamara Sykes of Postali

    Specializing in a certain thing for a certain audience can make your business more valuable. But how do you position your business and its features in a way that enhances and communicates that value?

    My guest Tamara Sykes and I chatted about this and I really enjoyed it. She's the PR and Reputation Specialist for Postali, a marketing agency for law firms and attorneys.

    Visit ashleyashbee.com/podcast for the show notes!

    1 hr 19 min
  • How to Get Value from a Freelancer: Interview with Stefan Palios

    Stefan Palios is a freelance coach, author and, like me, he also freelances himself.

    We chatted about how people can get the best value from working with a freelancer and how to position yourself as a freelancer. I think we somehow managed to make efficiency sound fun.

    Get the transcript and show notes at ashleyashbee.com/podcast and check Stefan out at stefanpalios.com.


    1 hr 6 min
  • Community Engagement for Startups: Interview with Kendra Garagan of Moken Startups
    Have a small budget? You can afford word of mouth regardless of your budget by supporting and informing your target audience online.
    Kendra Garagan and I chat about common misconceptions we've seen in startup marketing and share tactics and key performance indicators for getting your business on track for retention and growth.
    She's a founder and managing partner of Moken, a growth hub for startups.
    Check it out at mokenstartups.com.
    Get more of my insights and read the transcript for this episode at ashleyashbee.com.
    1 hr 7 min

About Content and Community

From the publisher's feed

Informing and supporting your community is a great way to prepare your business for growth and sustainability.