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In this episode of The WP Minute+ podcast, Matt is joined by veteran writer Maddy Osman to discuss the evolving landscape of content creation in the age of AI. Maddy shares her journey, including her recent book and course launch, and reflects on the impact of AI on writing and content marketing. They explore the balance between leveraging AI tools and maintaining human creativity, the importance of personal experiences in writing, and the need for businesses to adapt to changing audience behaviors. The discussion also focuses on building trust and community in a digital world, as well as the future of WordPress in the context of AI advancements.

Key Takeaways:

• Maddy discusses how becoming a parent has changed her career.
• She launched a LinkedIn Learning course based on her book, Writing for Humans and Robots: The New Rules of Content Style.
• AI is a tool that can't replicate everything yet.
• Content creators are among the first affected by AI.
• AI can enhance workflows, but shouldn't replace human thought.
• Human experience is crucial in writing and content creation.
• AI can create efficiencies, but may lead to a toxic hustle culture.
• Brands need to guide users through new technologies.
• Content marketing is evolving in response to shifting audience preferences.
• Building trust and human connections is essential in business.

Important Links:

• Maddy Osman on LinkedIn
• The Blogsmith
• Writing for Humans and Robots: The New Rules of Content Style