Content Design Podcast

We tackle the first of the topics you asked us about on Twitter: pair writing. Discover how to improve your content and agree changes faster by pair writing with stakeholders and subject matter experts. Get some tips on how to convince colleagues to take part and make pair writing an integral part of your content delivery.

https://gds.blog.gov.uk/2016/09/21/it-takes-2-how-we-use-pair-writing/

Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on. 

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How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach.

Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on. 

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I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.

Podcast host Vanessa Barlow is a Content Consultant passionate about creating content that meets user needs and aligns with organisational goals. Reach out to Vanessa on LinkedIn if there's a project you'd like her to consult on. 

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