Content For Breakfast

It’s the Halloween episode, and Content for Breakfast is back! 🎃

Brands are writing AI copies of people’s faces into their contracts. I break down the Reuters investigation, the creator whose ad was changed with AI to say words she never said, and the three things to put in your contract before you sign. Then I take you through the rest of the scariest clauses I see as a talent agency owner: “in perpetuity,” exclusivity, unlimited revisions, net 90 payment terms and kill fees. Plus how my agency actually prices usage rights.

You’ll also hear a real $250 lowball offer we got this week, my UGC buyout trick for brands that won’t pay your rate, and why a YouTuber’s sponsor can keep him offline for up to six months.

Also on the menu: celebrity costumes (Kim as North, North as Natalie Nunn, Paris as 2001 Britney), Heidi Klum’s bloody teaser, America’s most-searched costumes, Love Is Blind Boston, and my spooky watchlist.

Not legal advice. Always have your contracts reviewed.

Links:
New this week on YouTube: The Difference Between UGC & Influencer Marketing → https://youtu.be/rG3NemqLukg
Every clause from today on The Influence Issue → https://open.substack.com/pub/sociallybrielle/p/the-scariest-brand-deal-clauses-halloween
Brand Deal Camp registration opens Nov 3, only 60 spots → BrandDealCamp.com
Follow @sociallybrielle everywhere

If you opened Instagram this week and watched your follower count drop overnight, you weren't imagining it. The platform did a sweep. Some accounts lost a few followers. Some lost thousands. My DMs have been a war zone for two days.

In this episode I'm walking through what actually happened, why it's not bad news (and might be genuinely good news), and exactly what you should be doing right now if your account got hit.

You'll hear the history of past Instagram purges, why the platforms keep doing this, the math behind why a smaller real audience always beats a bigger fake one, and seven specific moves to make in your business this week. Plus the one thing you should absolutely not post about.

This is for the small business owners, marketers, and creators who saw the drop and panicked. You're going to be fine. Better than fine, actually.

For more breakdowns of what's actually happening in social media and the creator economy, subscribe to The Influence Issue on Substack. Three posts a week, real takes, no marketing speak.

theinfluenceissue.com

x, Brielle

A real micro creator brand deal walked end to end. The forwarded DM. The discovery call. The rate I priced. The three contract clauses I push back on every time, regardless of deal size. The negotiation. The wire. Nine days from gifted offer to $600 closed.I'm a talent manager. 10 years in the industry, 5 months running my own boutique agency. We've fielded 545 brand inquiries and closed 56 paid campaigns since December. This is the sequence behind every one of them.

Learn how to become an influencer manager | https://stan.store/sociallybrielle/p/how-influencer-managers-actually-make-money:

Follow me on socials:

Youtube: @SociallyBrielle

Instagram: @SociallyBrielle

Tiktok: @SociallyBrielle

Hi guys, Bre here, welcome to the Content For Breakfast podcast! We are launching on New Year's Eve at midnight so mark your calendars, set a reminder, and write it on your bathroom mirror cause babe you don't want to miss this! Stay tuned for 2021's business babe podcast, and follow us on Instagram @ContentForBreakfastPod & our host @BreThornton. 

Let's win together #FCK2020 #ITS2021BABY