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Content Lab episodes
- Behind the Scenes of The Daily IMPACT with COO Brie RangelWe spend a lot of time talking about creating content for your audience. But during the coronavirus (COVID-19) pandemic, we at IMPACT have learned first-hand how important the content you create for your own team really is.23 min
- Behold, the power of the content style guideA content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content.That sounds straightforward enough, right? But while content style guides don't seem particularly sexy or complex, it will be one of the most important documents you’ll ever create for your business.To understand why, however, you need to learn the true purpose of a content style guide, beyond its surface-level definition.58 min
- Coronavirus content strategy: How to prioritize amid chaos"I could use some pointers on how to prioritize my growing content calendar. I’ve suddenly become one of the busier employees at my office since content marketing is very much needed in an office supply company. Suddenly, home office equipment is in high demand."In this episode, we answer this question for all industries.1 hr 3 min
- Top SEO best practices for content marketers in 2020There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this year?33 min
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- Academic writing vs human content marketing writingHumanity and personality are how you become memorable and stand out from your competitors in content. But how do you undo years of reflexive mental programming to not express individuality or personality in your writing?37 min
- How to write an irresistible blog introductionIf you're a content marketer, this is a must-listen episode! Say goodbye to writer's block, as Liz Moorehead shares the precise formulas she uses to craft swoon-worthy blog post introductions every single time.32 min
- Showing vs. telling in content marketingNo matter what type of content you’re creating, generalities are the kiss of death. You need to show instead of tell. But what do we mean by that?28 min
- How to give feedback on a bad draftI've put my cohost, John Becker, in the hot seat this week to answer this very question. If you were to ask anyone at IMPACT what it's like to work with John as an editor, you'll hear nothing but glowing reviews."Honestly, he makes me a better writer.""I love, love, love working with John!""I can't thank John enough for helping me!"If you want to get feedback like John does, even when he has to get a little more heavy-handed with his virtual red pen, this episode is for you.32 min
- How to run a content brainstormContent brainstorms with expert teams and client-facing departments are absolutely essential to creating content that drives revenue, and keeping your entire company engaged and excited about the content you're producing.42 min
About Content Lab
From the publisher's feed
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?
If so, Content Lab is for you.
Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.