Content Lab

It doesn't matter what industry you're in. You can be an authentic and funny human in your content in a way that makes you money. And that's what this episode is all about.

Here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.

This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Operations Alexa Baray of Verblio (formerly Blog Mutt) on the Content Lab to talk about one of the most unpopular content marketing tasks in existence -- creating outlines.

Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another matter entirely.

“This is really great. But also anyone could have written it. I need more of you in it.”

If the duplicate content penalty isn't real, why do so many of us think it is? And how should we be thinking about duplicating content across our content pillars, geo-targeted landing pages, and more? Don't panic. Franco is here to help make sense of all of this.

Instead of the usual running list of things I'm thinking about this month, April has left me only with one question in my mind -- how do we handle those moments when we let ourselves down as content creators?

If you're a digital marketer who is still trying to wrap your head around copywriting for Google Ads in the new age of inbound, buckle in. This pod is for you.

We want to be thought leaders. But how do we get to those necessary moments of vulnerability in our content and ground them well enough in a productive foundation to make those stories valuable for others? And what are the rewards that come from being willing to get yourself to that place in your content?

How do we bridge the divide between inbound and content marketing best practices and the limitations inherent to our realities as marketers? I've invited Scripted CEO Doug Breaker to talk through this meaty issue on this week's episode of Content Lab.