Content Lessons with Justin

Justin sits down with Wendy Jacobson to talk about what actually drives results in content marketing. Drawing from more than 17 years of experience, Wendy shares why authenticity, consistency, and a clear strategy matter far more than chasing likes, comments, or the latest trends.

They also delve into how even simple "boring" content can become a powerful growth tool when it aligns with your business goals.

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Wendy Jacobson is a content writer, marketer and strategist with more than 25 years’ experience in the business world. For the past 17 years, her main focus has been working with B2B companies to plan, craft and distribute their content.

She views content as a vehicle for a business to build and maintain their credibility. Over the years, Wendy has helped companies in the financial services, healthcare, wellness, food and technology industries foster their credibility via content such as articles, emails, web content and case studies.

Wendy has always loved to write and has a BA in History and English from The George Washington University. She lives in Minneapolis and when not working, she enjoys spending time with her husband, two teenage kids and dog. She also likes to jump rope, bike, hike or do just about anything outside.

Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wjacobson/

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Kristen Sweeney to explore how businesses can stand out by turning their internal expertise into content that leaves an impact. Instead of chasing generic thought leadership, Kristen discusses how expert-led content helps brands build credibility, trust, and a point of view that competitors cannot copy.

They also go over what makes content truly authoritative, how to uncover valuable insights from your team, and why human experience matters more than ever in the age of AI.

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For Kristen, Every Little Word was years in the making. Following a decade of writing complex content for professional services companies, she found an easy way to help business leaders become thought leaders by articulating the great ideas swirling around inside their heads.

Kristen has a deep history of combining content marketing expertise and business acumen to drive successful marketing initiatives. She has ghostwritten books on leadership development, launched websites for major healthcare organizations, and built the content engine for a thriving business consulting firm. Kristen loves tackling big projects and creating something from nothing. She is quality-obsessed and thrives on getting the details right. She also loves the creative aspect of content marketing, helping clients uncover new and original ideas beyond “what everyone else is writing on the internet.”

Kristen has a BFA in Musical Theatre and an Interdisciplinary Studies degree in Medieval & Early Modern Studies, both from the University of Florida. She has a Masters of Music degree in Musical Theatre from the Boston Conservatory.

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Chuck Moxley to talk about why podcasts are much more than just a lead generation tool. When done right, they become a powerful way to build trust, support sales conversations, and uncover customer insights that can help your entire company make better decisions.

Chuck explains how his team shifted to a leaner, more authentic podcast strategy that still drives real business impact. They also break down why pipeline influence matters more than vanity metrics, how authentic conversations create stronger content, and what it takes to turn a podcast into a long-term asset for growth and credibility.

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Chuck is a 6-times B2B SaaS CMO who now works as a fractional CMO for multiple B2B and SaaS companies looking to scale their growth efficiently while avoiding the common pitfalls of premature marketing hires and inefficient growth tactics.

Chuck is a marketing practitioner with more than 20 years' experience in SaaS companies and 10 years experience working in agencies. He has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Circle K, NFL and Sprint. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations, industry trade organizations and universities on digital marketing, digital identity and the ethical use of data and its impact on business and society.

He is the co-author of the book on how brands are using one-to-one marketing for greater effectiveness, An Audience of One , published by McGraw Hill and used in marketing and MBA programs at multiple universities. And Chuck is co-host of The Frictionless Experience podcast.

Connect with Chuck Moxley here:

https://www.chuckmoxley.com/

https://www.linkedin.com/in/chuckmoxley/

https://audienceofone.website/

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin takes a seat with Brooke Miles to break down what is actually making YouTube work for your business. It's not just about chasing views. It's about choosing the right topics, titles, and thumbnails that attract the right people.

Brooke shares her 3 T’s framework and how she turns content into legitimate client opportunities. If your videos are not driving results, this will help you make them work for your business.

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Most startups struggle to create a LinkedIn presence they can be proud of. That’s why Brooke Miles founded Delaware ShoutOut, a LinkedIn strategy and training firm. In 11+ years of business, she has worked directly with hundreds of clients—from solopreneurs to state-run organizations and multinational corporations—who have reported significant gains in followers, engagement, and traffic to their websites.

Her company is also a two-time winner of the Delaware Small Business Chamber’s Best Marketing Award and two-time winner of the Best Woman-Owned Business Award. In addition, Brooke was a top-three finalist for the Social Media Professional of the Year Award by the Philadelphia Business Journal. She’s also a TEDx speaker.

Finally, Brooke is known for her YouTube channel (“Delaware ShoutOut”), which teaches entrepreneurs how to build a LinkedIn presence that they can be proud of.

Connect with Brooke Miles:

www.linkedin.com/in/brookethemarketingpro

https://www.deshoutout.com/

https://www.youtube.com/@DelawareShoutOut/videos

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Allison Ditmer to talk about one of the most overlooked parts of LinkedIn growth. Not your posts. Your comments.

They break apart how thoughtful, intentional commenting can drive visibility, build your brand, and open the door to more opportunities. Say bye to dropping generic replies and try joining conversations in a way that adds value and makes people want to learn more about you.

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Allison Ditmer is a LinkedIn content strategist, creator, and coach who helps founders and small business owners turn LinkedIn into a strong client funnel for their business. Through her LinkedIn Transformation Package, she helps clients learn how to engage, optimize their profiles, and create a content strategy that builds their personal brand without relying on ads or paid tools.

Connect with Allison Ditmer:

LinkedIn: https://www.linkedin.com/in/allisonditmer/

Paid Clarity Call: https://calendly.com/allisonditmer/1-on-1-clarity-call

Free Newsletter Sign Up: https://allison-ditmer.kit.com/280ec9ba07

Website: allisonditmer.com

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online.

To learn more: https://www.dialogwith.us

Justin sits down with Joe McKay, founder of Great Chat, to talk about what’s really happening in content marketing as AI becomes more common.

Justin and Joe break down the tension between speed and substance, and why more content does not always mean better results. Joe shares his perspective on what actually works right now... Staying authentic, focusing on outcomes, and building real human connection through your content.

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Joe McKay is the Founder of Great Chat, an 'AI Vegan' LinkedIn Content Agency.

Great Chat helps Founders & executives tell their story on LinkedIn, proudly GenAI free.

Connect with Joe McKay:https://www.linkedin.com/in/jmckay89/

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with Patrick Cumming to unpack a simple truth most marketers overlook. If you do not understand your audience, your content will not land.

They talk about the gap between what businesses want to say and what customers actually need to hear. The conversation gets practical as they cover how to do real audience research, how to sharpen your messaging, and how to balance creativity with results that actually move the business forward.

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Patrick Cumming has generated $100M+ pipeline (& counting) for B2B Tech and SaaS companies through content marketing, paid search, and paid social demand generation and GTM strategies. Right now, he is leading marketing @ KlientBoost to add $250K MRR using the exact same strategies, principles, & processes he rolls out for clients.

Connect with Patrick Cumming:

https://www.klientboost.com

https://www.linkedin.com/company/klientboost/

https://www.linkedin.com/in/patrick-james-cumming/

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Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: https://www.dialogwith.us

Justin sits down with returning guest, Lee Densmer, to talk about the real journey behind writing and launching her book "Content Simplified". They dig into the challenges of going from idea to publication, the relationships that helped along the way, and how writing a book can become much more than a personal milestone.

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Lee Densmer is a content marketing consultant and owns Globia, an agency that offers content strategy, editorial planning, and content development. Her basic ethos is 'simplify to be strategic' after consistently seeing overly complicated programs that return little to no ROI.

Connect with Lee Densmer:

⁠http://www.globiacontent.com/⁠

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Free Video Mini Course on getting leads with video on LinkedIn: ⁠https://www.dialogwith.us/intro⁠

Justin Vajko runs Dialog Video Marketing, a video agency for busy entrepreneurs who want to be visible online. To learn more: ⁠https://www.dialogwith.us⁠

Justin sits down with Angie Jones to break down what “anti-cringe” content really means and why trust matters more than visibility on LinkedIn.

They dig into how to create content that actually resonates, how to pull real stories instead of forcing them, and why storytelling is still one of the most powerful tools for personal branding. Angie also shares practical frameworks for creating emotionally engaging content and explains how AI can support your process without stripping away your voice.

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Angie Jones is a messaging and thought leadership strategist who helps humble leaders grow their personal brands through authentic, audience-first content.

Connect with Angie Jones:

https://www.suiteghost.com https://www.linkedin.com/in/angie-jones-iowa

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Anti-cringe content focuses on building trust rather than just gaining visibility

• High ticket service providers need to establish trust with their audience

• Using AI in content creation requires a strong knowledge base

• Storytelling is essential for creating authentic and relatable content

• Frameworks like 'first, last, best, worst' help in mining stories

• Emotional memories enhance engagement in content

• Accountability is crucial for consistent content creation

• AI can assist but should not replace human intuition in storytelling

• Collaboration with others can enhance content quality

• Trust is more valuable than visibility in building a brand

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Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect.

You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs.

If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about.

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Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works.

Connect with Stacy Eleczko:

www.stacyeleczko.com

www.linkedin.com/in/copybystacy

https://stacy-eleczko.kit.com/b1e93f3ce9

To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro

Here are several topics we cover in this episode:

• Understanding buyer motivation is crucial for effective marketing

• Client interviews provide insights that assumptions often miss

• Misaligned messaging can lead to significant financial losses

• Language used in marketing must resonate with the audience

• Identifying instigating events can clarify buyer needs

• Referrals can mask deeper marketing issues

• Messaging should build trust with cold leads

• Emotional connections drive purchasing decisions

• Effective messaging requires understanding competitors and audience

• Clear guidelines are essential for consistent messaging

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For more content, subscribe to our YouTube channel!

We would love to connect with you!

LinkedIn

Instagram

TikTok

To learn more: https://www.dialogwith.us