Content Marketing Archives - Fast Marketing Minute

By Robin Samora

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How many episodes does Content Marketing Archives - Fast Marketing Minute have?

The podcast currently has 47 episodes available.

Content Marketing Archives - Fast Marketing Minute episodes:

June 11, 2020 5 Content Marketing Strategies to Remember
Looking for some underrated content marketing strategy ideas? Take a listen.
5 Content Marketing Strategies to Remember
1. Use infographics to present complex content. Visual content is more engaging than text, can be fun and still offers information in a simple format. It also takes less time to look at than reading a full report.
2. Interview industry thought leaders. This is a great way to grow your audience and get recognized as an expert in another expert community. When you’re ready to go live, don’t forget to tag him or her when you post and share on social media.
3. Invest in videos and apps. If you’re creating content, think about different ways to reach your audience. Video Q & As, product demonstrations, and explainer videos are popular. Apps like WhatsApp Business can also help you provide customer support on a more personal level by being able to sort and quickly respond to messages.
4. Virtual presentations build a list and connections. Webinars are easier and a lot cheaper than planning a conference and with all the Zoom experience you have, you might already be a pro. A “one-time-only” event gives customers more of an incentive to attend so they’re not the last to know — and we know all about that with FOMO.
5. Use SEO to drive better marketing decisions. Besides building traffic, you can organize keywords by interest level, find your competition, and create networking opportunities. Use the data to create more personalized content for the customer and check your metrics to make sure your campaigns stay relevant and on-point.
I’m Robin Samora with the Fast Marketing Minute. Could your business use a boost in sales? Download a copy of my new infographic, 7 Marketing Strategies for the New Normal. Find it at RobinSamora.com.

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May 21, 20204 Best Writing Tools for Marketers
Are you in marketing and always writing, like me? Join the club!
So if you’re a writer and a marketer, what are some of the best writing tools out there? Let’s take a look.
4 Best Writing Tools for Marketers
750 Words is a fun, online journaling tool that simply encourages you to write. There are a bunch of fun ways the app does this, like giving you rewards for hitting various milestones and using colorful charts to show how your writing has improved over time. It’s all about making writing a habit and the pretty tricks just help you get there.
Airstory is a drag-and-drop document builder that goes beyond writing and editing to also help you research and outline your project. The app divides your project into multiple panels that hold your text, images, quotes and other clips. From there you can pick and choose what you like, as you create your document.
Draft lets you invite a number of people to edit your work and the site will track the changes they make, and ask you to accept or reject the changes. It’s different from let’s say Google docs, because it shows two different versions of the document next to each other so you can keep track of who made which suggestion.
Google Docs allows you to access, create and edit your document from anywhere you can get the internet, using any mobile device. Like Draft, you can share your work so people can view, make suggestions or edit your document directly. You can also work with a group of people in one document at the same time.
I’m Robin Samora with the Fast Marketing Minute. If you like these marketing tips, come over to my website and take a look at my blog. It’s at RobinSamora.com. Talk tomorrow!
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May 11, 2020How to Master Attraction Marketing
Ready for new clients? Listen for 5 ways to Master Client Attraction.
We’re all in this together and doing business in the New Normal. You might be scratching your head thinking, how can I bring in clients or sell my products and services right now? Depending on your business, here are some helpful hints to make attraction marketing work.
5 Ways to Master Attraction Marketing
Build a relationship with your audience. That means engaging real time. Reply to Facebook comments. Pop in and add your thoughts in LinkedIn forums that make sense for your brand. People do business with people they like, know, and trust — and believe.
Keep to the facts. Transparency is really important when it comes to building trust. Be accurate when explaining what your product does, and what it doesn’t do. Don’t make promises you can’t keep. You’ll build a bad reputation, and it’s hard to come back.
Be real. Customers pay for brands that have authenticity without batting an eye. Think about Nike, Amazon and Apple. They’re all trusted to deliver what they promise. Switch your focus from selling to providing solutions. It’s not always about the products.
Be a person not a marketer. Let your customers know that your product is something that’s making their life easier. Let’s say you have a product that helps with lead generation. Include a story about what a pain it used to be, until your product came along, and now your customer’s life is so much easier. People can’t buy unless they know!
Choose the right marketing channels. Find one or two channels that make it easy to connect with your audience and prospects, and use them. Twitter or Instagram won’t work for long stories, but they’re perfect platforms if you use graphics and video to tell your story. Just be sure to match your audience to the platform. Twitter’s not for everyone.
I’m Robin Samora with the Fast Marketing Minute. Want a virtual presentation about Marketing in the New Normal for your business or association? Let me know. Reach out at [email protected]. Talk tomorrow!
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April 25, 20205 Must-Have Content Promotion Tactics
Are there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content.
Let’s look at 5 Content Promotion Tactics that Work
Don’t skimp on writing high quality content. There are no shortcuts — I wish there were. If you want to interest and engage your followers, you have to write about topics they care about. What are they interested in. Write for your audience. Add value to their lives. Trigger emotions. And don’t forget to come up with a catchy headline.
Make it easy to hit the “share” button. Sharing ultimately helps your promotion efforts. Add icons with ShareThis and links to your content. This will allow you to expand your reach to attract a new audience.
Collaborate with brand influencers. Customers trust recommendations from real people way more than advertisements from brands. For an extra bump and to gain even more expert authority, collaborate with an influencer who believes in the same values as your brand.
Promote your content on multiple channels. Distribute content on email, social networking platforms, Facebook groups, Google My Business, as LinkedIn articles, and to associations that you belong to and support. They’re all opportunities to attract and engage an audience around your common interests.
Optimize your content with keywords. Create high-quality information that’s tailor-made for your target market. Also tweak new and existing content to better perform on search engines so it will be the best answer for customers the moment they need what you offer.
I’m Robin Samora with the Fast Marketing Minute. Want to know more about content marketing? Check out my blog post, How to Quickly Find Any Blogger’s Information. Use it to write and distribute your own content. Have a question? Email me at [email protected]. Talk tomorrow!
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April 23, 20203 Ways Contribution Marketing Will Elevate Your Brand
Is contribution marketing part of your marketing plan?
Contribution marketing is where you contribute to the greater good and offer a product or service that fills an immediate need. If you’re not using that marketing strategy right now, consider it. Jumping on that brand wagon can help position your brand as relevant, caring, and socially conscious. What marketer doesn’t want that?
3 Ways Contribution Marketing Works
Send out good karma. Do you own a yoga studio? Offer free classes online. Have a clothing store? Offer free shipping and returns. By contributing to the common good, you’ll be building good karma which always translates into building brand equity and good will.
Don’t respond from a place of fear. Offering deep discounts isn’t the answer. Right now where we are in the world, it’s not about capitalizing on the words “COVID-19” or “coronavirus” when they have nothing to do with your marketing campaign. People see through this as insensitive and it could actually damage your brand. Think about the people you serve and what you can honestly offer your community without breaking the bank.
Freeze your marketing if necessary. Contribution marketing isn’t right for everyone. If you can’t offer something that allows you to contribute your time and money in a constructive way, then take a break. Take care of your business from the inside. And gear up for your next launch.
With contribution marketing, it’s not about your ROI and making money. It’s about helping people in a very real, tangible way. By providing a service that the world needs, you’re also gaining brand awareness and positioning yourself and others, for a better tomorrow.
I’m Robin Samora with the Fast Marketing Minute. I honestly believe that contribution marketing should be part of every business’ marketing strategy. If you’d like me to review a press release that you’re putting out there to help the world, send me a note and I’ll review it, no-charge. I’m at [email protected]. Talk tomorrow!
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April 16, 2020The Controversy About Who’s Reading Your Blog
Have a blog and worried that readership is down? Well before you call it quits, get the facts.
I just read a HubSpot blog with some interesting stats. It showed that 40% of people say they never read blogs, but other sources contradict that saying nearly 80% of readers check out read blogs on a regular basis. So why have a blog at all?
Blogs are valuable for SEO and stats are revealing. If you have a blog on your website, it can result in a 434% increase in indexed pages and a 97% increase in indexed links. That’s amazing!
But on the other hand, blogging has fallen from the first to third most common marketing content in recent years. So how do you fix that?
Here are 3 tips to increase blog traffic and readers
Mix it up. Use a mix of video and texts in your posts. Video is the top content marketing strategy, so use it as much as you can. And, it doesn’t have to be all produced at a studio.
Think about adding original images or infographics to your content. And of course, make sure to use alt-text on all of your graphics and photos. I wrote a blog about alt-text that I’m linking to here.
Are you writing short blogs? Keep writing. Long content has value for both the search engines and your readers. Stretch your content by adding quotes or publish original data. Content can be repurposed in so many ways and who doesn’t love the back links?
I’m Robin Samora with the Fast Marketing Minute. Did you know that I write a top 40 small business marketing blog? It’s called Robin’s Rainmakers. I’d love for you to check it out. It’s at RobinSamora.com/blog. Talk tomorrow!
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April 07, 20204 Visual Content Mistakes to Avoid
If you’re designing infographics, web pages, and marketing pieces, here are four top visual content mistakes you want to avoid.
4 Top Visual Content Mistakes You Want to Avoid
Be careful your content isn’t too busy. Stick to 1 main color with a max of 2 other colors to accent. Adding white space can be used to your advantage.
Limit your illustrations and icons. Too many graphics will distract the reader or viewer from the point. Use graphics to highlight the important stuff. Text and bullet points will work for everything else.
Don’t over-decorate your title. Keep things simple. You don’t want your reader to feel overwhelmed.
Lastly, be careful of using blurry images. Make sure that they’re the right size and resolution for your needs. Resolution for online should be 72 dpi, but I usually bump mine to 100 just to be safe.
I’m Robin Samora with the Fast Marketing Minute. Content Marketing is one of the most cost- effective ways to grow an audience and engage them. Need some ideas? Email me about your marketing challenges. I’m at [email protected].Talk tomorrow!

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April 06, 2020 Create Content Your Audience Can’t Put Down
Want to spice up your content? Hell yeah!
Tell a personal story. Write about a lesson about what you learned or talk about an ah-hah moment. This can be a stand-alone, or you can back it up with statistics and data to prove your point.
You can also solve problems for your readers. This is what my podcast and blog are all about – helping small businesses to understand and learn about marketing and trends. Do the same for your readers. Educate them. What do they want to know about? Tell them.
Take a stale topic and add a fresh spin. Look at some things that are old school or stereotyped in your industry. Then figure out a way to give them a fresh perspective or show how it’s changed over time. Why is it different or better now?
Clarify a confusing topic in your industry. What’s a question you’re always answering? People are probably searching for it, so write a blog about it or create an explainer video. You’ll be surprised when you pop up in search results.
I’m Robin Samora with the Fast Marketing Minute. Get a year’s worth of marketing and PR tips. Download a copy of my guide 52 Marketing and PR ideas to Get Attention, It’s at RobinSamora.com/52tips. Talk tomorrow!
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April 04, 2020 The Skinny on Google’s Discover Mobile Feed
Want the skinny on Google’s Discover Mobile Feed and what it can do for your business?
The Google Discover Feed has been around for a couple years and it automatically loads on mobile when users go to Google.com.
If you aren’t familiar with Discover, it’s basically a feed of articles, news and other content that interests you. You can go into settings to customize this feed, but most users don’t know how to do that – or even that they can. That means that Google will be feeding them information based on recent searches and clicks.
Advertising will be available for this feed specifically and they’re currently in beta testing. If you pay big bucks for Google’s machine-powered campaigns, aka Discovery Campaigns, you could land an ad here, maybe, but there’s currently no way to target the automatic Google Discover feed right now.
This means that using keywords in all of your content is more important than ever to take advantage of the organic game while it lasts. Even if someone never searches for you, Google may deem your content as valuable to users and serve it to them on a silver platter for you.
Carpe… umm, Google.
I’m Robin Samora with the Fast Marketing Minute. I use my Google Feed as a resource for my weekly marketing blog. Sign up for weekly tips at RobinSamora.com/blog. Talk tomorrow!

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March 26, 20204 Benefits of Outsourcing Your Content Creation
Content creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more.
Here are 4 Benefits of Outsourcing Content Creation
Hiring a freelance marketing or content writer will free up your time to work on your business. Instead of worrying about pumping out blogs, video and social media posts, you can focus on the bigger picture. It will give you back precious time to create strategy, launch new products, or even take that vacation you’ve been dreaming of for the last six months.
Once they understand your brand and voice, they can create consistency in your content and messaging. You’ll be posting quality content more frequently, and if you don’t feel like writing a blog today or get too busy, you’ll probably shove it off until tomorrow or next week, which always doesn’t work. Freelancers and marketing companies have to meet your deadlines, or they won’t stay in business. Providing fresh, on-brand content is their job.
Hiring a freelancer is more flexible and cheaper than bringing someone on-staff. Hiring a new employee, even if it’s someone part-time can get expensive, between salary and benefits, and it’s a problem you won’t have with freelancers. Plus, using freelancers gives you the option to switch things up if you need a different area of expertise or a fresh viewpoint.
Because you can pull from a large pool of professionals, you can experiment with other forms of content like videos, infographics and podcasts — all things that freelancers or marketing companies can facilitate for you.
I’m Robin Samora with the Fast Marketing Minute. I’ve been in business for 20 years and I know I can’t do it all myself. It’s impossible. Don’t try to do it all. Need ideas on making your marketing easier? Reach out by email at [email protected] Talk tomorrow!

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FAQs about Content Marketing Archives - Fast Marketing Minute:

How many episodes does Content Marketing Archives - Fast Marketing Minute have?

The podcast currently has 47 episodes available.