Say goodbye to death-by-powerpoint! Richard Goring shares his top presentation tips.

Richard Goring is a director at Bright Carbon, a content creation company producing anything where visually storytelling is useful such as presentations, explainer videos, infographics, etc.

With years of experience and thousands of presentations under his belt, he is the expert on all things presentations. I talked to Richard about how to make highly technical content more engaging during presentations and some common pitfalls he sees marketers making when building PowerPoints for conferences, sales demos, and everything in between.

We talked about how to brainstorm your presentation without using PowerPoint and some PowerPoint hacks that only the experts know. Richard shared some excellent free tools (listed below) and theorized how far AI can take us in making visual presentations. 

Resources

• Connect with Richard on LinkedIn
• Learn more about Bright Carbon
• Learn more about the Presentation Guild
• Microsoft Copilot
• Tools Mentioned: 
  • Color Pallet Generation
    • color.adobe.com
    • coolors.co
  • Photography
    • Unsplash
    • Pexels
    • PixaBay
  • Iconography
    • The Noun Project
    • Material.io

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.

John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentially brought the established company into the 21st century with modern marketing. In this episode we talk about his most successful moments at Brennan including branding initiatives, video, and inbound and content marketing. 

We also discuss some of the data challenges and lack of connectivity he faced, which led him to start Brijr.io, a managed integration platform designed to connect data between sales, marketing, distributers, inventory, and more. 

I had a great time talking to John as we discussed some of the hot topics in our industry from the changing landscape of SEO to the opportunity marketers have to rise above the noise of generative AI. 

Resources

• Connect with John on LinkedIn
• Learn more about Brijr.io
• Join the waiting list for the Industrial Marketing Summit

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Erin Moore shares the key themes from MozCon 2023 and why going back to basics is a winning strategy.

Erin More, TREW's Account Director, attended MozCon this year to bring back all the latest industry news on Search Engine Optimization (SEO). If you're a marketer or a practitioner of SEO specifically, you know how much things have changed in the last few years and even months in the world of SEO and search rank strategy. 

According to Erin, there were 4 big themes from MozCon 2023: 

• Search is a lot more than Google search
• The way google interprets information and feeds you information has changed
• The way SEOs understand search is changing
• Google has been evolving constantly with AI

Erin explains each of these themes and how marketers can make some key changes to their SEO strategies in order to build authority and lean into brand recognition - two key strategies SEOs are turning to for success in the future.

Resources

• Connect with Erin Moore on LinkedIn
• Learn more about MozCon
• SEO Series Part 1: The Evolving Search Landscape of 2023
• SEP Series Part 2: Taking a Conversion-Focused Approach to SEO

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 In the industrial marketing space, we have a lot of catching up to do. Jordan Yates, Marketing Engineer at Knowles Precision Devices, shares how she uses modern marketing strategies to gain an edge over the competition.

Jordan Yates holds a unique title as a "Marketing Engineer," combining her mechanical engineering background from Texas Tech University and her role on the technical marketing team at Knowles Precision Devices. After graduating, Jordan leveraged social media, particularly LinkedIn, to her advantage. She cultivated a personal following by sharing technical demos and documenting her journey of learning new skills like soldering. This growth has not only benefited the companies she has worked with but also sparked a discussion on the power of personal brands, influencer marketing, and thought leadership within the engineering industry. 

In today's episode of Content Marketing, Engineered, we delve into strategies for making technical content more accessible and engaging for audiences, as well as uncovering what kind of content engineers are really searching for. One highlight of the episode is when Jordan explains her secret to making technical content exciting – writing "love letters" as her first draft or idea generation. 

Resources

• Connect with Jordan Yates on LinkedIn
• Learn More About Knowles Precision Devices 
• TREW Marketing Content Marketing Services
• Inbound Marketing Case Study: Knowles Precision Devices

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 What a head-spinning time we had at this year's Marketing AI Conference (MAICON). We're distilling everything we learned - with practical examples of how marketers are utilizing AI - in this week's episode of Content Marketing, Engineered. 

At TREW Marketing, we are no strangers to the power of AI marketing tools to provide intelligence and streamline mundane tasks. However, the ever-evolving nature of AI means that there is always something new to discover. From innovative tools to ethical considerations, we knew it was crucial to attend MAICON, hosted by the Marketing AI Institute. TREW's Senior Brand Strategist, Morgan Norris and I immersed ourselves in three days of learning. Now, we're excited to share the key takeaways from the conference, including emerging tools we're eager to experiment with, and creative ways marketers are leveraging AI tools and LLMs themselves to drive business results.

In this podcast episode, Morgan and I delve deep into the capabilities of Large Language Models (LLMs) for marketers. We explore how LLMs can streamline workflows, eliminate mundane tasks, and enhance creativity. We discuss generative AI application tools like Jasper, Writer, MarketMuse, and functional-specific tools for video, transcription and more. We also highlight the potential of AI as an aid in rapid strategy development, as demonstrated by Ethan Mollick's ability to create a host of product launch materials in 30 minutes using AI.

Join us as we share our insights and discoveries from MAICON, and get ready to be inspired by the possibilities of AI in marketing.

Resources

• Marketing AI Institute
• Microsoft Co-Pilot
• Ethan Mollick: Using AI to Create a Product Launch in 30 Minutes or Less
• AI Tools
  • Jasper
  • Writer
  • MarketMuse
  • Perplexity
  • Descript
  • GlossAI
  • Bright Edge
  • BrandOps
  • Claude 2
• An Industrial Marketer's Guide to Generative AI

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 We've hit the half-way mark of 2023! Here are a few strategies to boost demand, unify sales and marketing, and earn quick wins for your marketing efforts.  

As we enter the second half of the year, it's easy to get overwhelmed with all that's left to accomplish - especially this year when there's been so much uncertainty. Marketers are uneasy - there's been budget cutbacks, new AI, analytics and, social platforms to keep up with, and looming end-of-year reports to consider.

So, I thought this would be a great time to talk with Lee Chapman, president of TREW Marketing, and learn from her how fellow marketers are feeling and discuss some quick wins that can get us all out of the mid-year slump to end the year strong.

The discussion covers a number of quick wins marketers can achieve.

• Revisiting value proposition and messaging
• Interviewing existing customers
• Performing a SWAT analysis
• Performing content audits
• Updating which metrics to track
• Focusing on thought leadership
• Updating social media strategy
• Launching "mini campaigns" for product launches or events

I also asked Lee about which content she is seeing perform the best for her B2B clients...no surprise...she said there is no silver bullet and that a mix of content is key (blogs, white papers, ungated assets, social graphics etc) with a heavier emphasis on video, as our research shows, younger engineers are seeking out video. LinkedIn is also one of the highest performing channels.

Give this episode a listen or read the transcript below to inspire some new energy going into the last half of 2023.

Resources

• Lee Chapman on LinkedIn 
• TREW Marketing "Quick Win" Services
• TREW Value Proposition and Messaging Services
• 2023 State of Marketing to Engineers Research Guide

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 Working in a marketing department with a team of one? Here's how one solo marketer approached a full website redesign. 

On this week's episode of Content Marketing Engineered, I had the pleasure of hanging out with Amanda Dinauer. Amanda is one impressive marketer. She is the Marketing Director for three brands: LasX Industries, MicroMed Solutions, and FlexPak Services. How does she juggle it all?

We talked through her approach to content marketing, how she handles different leadership priorities, and prepares for real-time events like product launches.

We also discussed one recent successful undertaking: a complete website redesign for LasX.

• Initial reasons for the redesign
• Necessity of creating a strategy first
• Adding high-quality videos
• Prioritizing customer-focused messaging
• Creating a process for updating content

Resources

• LasX's New Website 
• TREW Marketing Website Services
• 6 Crucial Steps in Preparing for a Website Redesign
• Case Study: Silex Technology Website Redesign

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 New AI tools and more that continues to make HubSpot the best all-in-one marketing platform.

I caught up with Chris Alexis, Mid-Market Sales Manager at HubSpot on the latest episode of the podcast. Chris and I have worked together for more than a decade and have watched the HubSpot platform morph and expand to serve businesses of all sizes, from start-ups to large enterprises and expanded its capabilities for coverage throughout the customer journey.

Chris walked through the evolution of HubSpot from its beginnings an inbound marketing tool to today's all-in-one marketing, CRM, operations, and customer service platform.

We discussed the buyer's journey for marketers searching for the right marketing platform for their needs and Chris highlights some key considerations such as product adoption and implementation, training, connections to external tools, and productivity.

I was very excited to talk about the future of HubSpot. In its history, the company has been excellent at changing with the times and scaling with the businesses it serves. In today's changing landscape, HubSpot continues to innovate adding critical tools like generative AI writing tools and ChatSpot -- the intelligent CRM sales and marketing assistant that can pull reports and answer any CRM questions with ease.

Resources

• Chris Alexis on LinkedIn
• TREW Marketing HubSpot Services
• Try HubSpot's Content Assistant and ChatSpot

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

 How to successfully approach networking events and what your local technology council can do for you. 

It was a true pleasure to have a conversation with Thom Singer. His career has taken a winding path guided by the powerful connections he's made over the years. Thom is a successful public speaker, author, and podcaster and his most recent role is the Chief Executive Officer of the Austin Technology Council where his mission is to bring Austin's technology companies together to engage the wider Austin community and ensure the future of Austin's technology business landscape.

In this podcast episode we discuss Thom's background in marketing and his genius take on networking and adding value to events and to the people you meet.

We also extend the philosophy of adding value to the concept of content marketing. Many businesses are apprehensive to share their IP with the public, but ultimately, in mine and Thom's experience, sharing valuable information wins business and trust.

Of course, we had to talk about Thom's plans for the Austin Technology Council. He shared why these councils are so important for their communities and how technology and related service companies can get involved.

Resources

• Austin Technology Council
• Thom Singer on LinkedIn
• Thom Singer's Website

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Is your team using AI tools? Here’s everything you need to know to maintain trust and authenticity.

 In this week's episode, Morgan Norris, Senior Brand Strategist at Trew Marketing, shares everything she’s learned about Generative AI. Morgan has become our resident expert on all things AI tools and has sifted through dozens of tools to find out which ones are most valuable to marketers. Morgan shares the key features of the best performing tools for tasks like idea generation, editing, and content writing.

We also highlight the ever-present need to stay authentic and trustworthy when developing and publishing content – something we still need human oversight for. Last, discuss what liabilities could come up if you’re using AI tools incorrectly and the direction these tools could take in the future. 

Resources

• Webinar: Improve Your Prompting to Use Generative AI for B2B Content Development
• Generative AI for Content Marketing
• How to Create an AI Policy for Your Engineering Company
• Morgan Norris on LinkedIn

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.