If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us are still carrying, and what changes when every SME can spin up their own LinkedIn content.

Eric and Chloe also bring in takes from the Superpath community, including a sharp reframe from Ronnie Higgins on what content looks like when you think like a broadcaster.

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