In this episode of comms and marketing 101, we are looking at whether you should manage your content yourself internally in your business or outsource it to a third-party/freelancer.

Content marketing is something that every business owner needs to be considering but doing it can be quite daunting and the idea of creating your own content terrify a lot of people.

Should you be creating your own content… The short answer is yes in my opinion. It goes back to the old philosophy of teach a man to fish and he will eat for a lifetime where is give a man to fish and he will eat for a day! You need to create a ton of content in order to be able to sustain and build your brand!

Two other reasons why you need to consider is that it will save you a lot of money in both the short and long run as well as allow you to be able to act fast on the latest news which is going to grow your brand and make you come across as a trusted resource and thought of you in your space. 

So in short absolutely you should be creating your own content

Chapters

0:00 episode introduction

1:14 teach a man to fish ( to create content) 

3:06 save money by making content yourself

5:24 create content on trending topics

7:32 Episode overview

If you found this episode useful check out the following areas 

 

✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass

 

✅ Subscribe To The Podcast https://podcasts.apple.com/us/podcast/personal-branding-101/id1500257189?uo=4

 

✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching

 

#contentmarketing #contentmarketingtips #contentmarketingexpert 

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