Content Marketing Quickie

In this week's episode of the Content Marketing Quickie: You know what you want them to do for you, but do you know what influencers want you to know? The Content Marketing Institute's latest figures on what high performing B2B content marketers are doing. And we'll count down the top 10 buzzwords marketers are absolutely sick of hearing.

In this week's episode of the Content Marketing Quickie: Almost half of B2B marketers think their content is ineffective - why? Welcome to the world of multi-touch attribution and finding out what REALLY influenced your prospect to buy. And shocking proof that marketers just aren't as smart as they think they are.

In this week's episode of the Content Marketing Quickie: Is there really anything you can do content-wise to get ready for the one answer from one source through voice search world to come? Some outstanding research on what B2B marketers think on a variety of topics – wait til you hear what they say about podcasting. And one state is about to make it a law you have to help users stop you from selling their info.

In this week's episode of the Content Marketing Quickie: Conversations are content, and many brands are super not very good at having conversations. Video trends that teach us how to get more interest and engagement from viewers. And we'll not only tell you the factors that lead to trust in social media platforms, we'll tell you which ones are the most and least trusted right now.

In this week's episode of the Content Marketing Quickie: Proof from brain studies that podcasts have very real and unique benefits for brands. How much say should publisher editorial teams have over sponsored content? And if you think you know TikTok, you most assuredly do not know who and what's behind TikTok that's driving its success. https://www.newyorker.com/magazine/2019/09/30/how-tiktok-holds-our-attention

In this week's episode of the Content Marketing Quickie: Learn from an influencer marketing campaign disaster we'll tell you about. LinkedIn changed their algorithm and you have to make these changes to adapt. And what a new survey shows is and isn't getting good engagement for brands on Instagram.

In this week's episode of the Content Marketing Quickie: They act like they've got it all down, but Adobe reveals how brands really feel about how they're coordinating to get content done internally. What are you going to do when one of the most basic of social media metrics goes away? And there's a technology getting adopted like crazy that's going to call for much, much more content.

In this week's episode of the Content Marketing Quickie: We know emotions drive people to do things, but we'll tell you exactly how to do that. Adobe tells us what matters to and what chases off content consumers. And we'll help you make sure your YouTube situation is optimized for SEO.

In this week's episode of the Content Marketing Quickie: LinkedIn has some cool new resources for you marketers that will help you know what your target audience wants to get from you. You might think you know email subject line strategy, but we have some things you have not thought of. And hear where we are in the delicate dance of users wanting personalized experiences, but not wanting to give up the data that makes that possible.

In this week's episode of the Content Marketing Quickie: If you find yourself tasked with making content for Gen Z, there are some things about them you really should know. Why drilling down and getting honest about your root problems must happen before you can make content that actually helps you. And see which of these glaring email marketing mistakes you might be making.

Thanks Feedspot for including us in this great list! https://blog.feedspot.com/content_marketing_podcasts/