It’s a new year and a new you, but did you forget about the previous year’s resolutions which may no longer be valid?

Joe jumps into his checklist of “housekeeping” items everyone with a website or social media profile should look at, at least once each year, in order to make sure you’re potential clients and customers have the most accurate information about you at their fingertips.

The post Housekeeping tips for your online marketing appeared first on Joe Kuzma Web Development & Content Marketing.

Looking to refine your marketing strategies on digital media in the New Year? Look no further!

Joe Kuzma returns with a special show dedicated to keeping you on track with your content marketing and social marketing campaigns in 2020.

Among Joe’s suggestions are ways to avoid distractions while also improving the look and feel of your brand. Tune in for a short burst of good advice that may help you keep your resolutions on track this time!

The post Social and Content Marketing New Year’s Resolutions for 2020 appeared first on Joe Kuzma Web Development & Content Marketing.

Do likes, shares, followers and overall social media statistics and website analytics have you down?

There are more important lessons to be learned than worrying about how many followers you have.

Joe returns with an episode to help pick you up, as he shares insights as to why you shouldn’t get overwhelmed with the minutia of posting to social media sites or website blogs.

The post Don’t let vanity metrics drag your social media down! appeared first on Joe Kuzma Web Development & Content Marketing.

Ever think that something is so obvious you shouldn’t do it?

Or perhaps, have you become so complacent that some of the content marketing you do isn’t “as obvious”?

Both can be issues that anyone working with content or social media marketing may come across in their campaigns. On the latest episode of the DisContent Show, Joe Kuzma offers some advice for when the obvious choices should be used… and also when they should be avoided!

The post When obvious can be good… and bad! appeared first on Joe Kuzma Web Development & Content Marketing.

Have you ever stopped to think how unproductive using email can be to get a certain task accomplished? You may not realize it yet, but you could be wasting up to 30% of your productivity on a daily basis.

While it may not seem to be a “fit” for content marketing, most finished projects in campaigns rely heavily on project management. On today’s show, Joe Kuzma talks about the various downfalls of using email to communicate with your team, or work individually, on completing tasks relevant to any of your marketing goals from social media to a simple blog post.

It’s time to kill email: kill it with fire! And Joe will explain why you should and give a few suggestions on how you can accomplish doing so.

The post Why you should get rid of email to manage projects and marketing campaigns appeared first on Joe Kuzma Web Development & Content Marketing.

In this episode, Joe invites a special guest to program to discuss varying degrees of content marketing workflow issues.

Xenia Muntean is the co-founder and CEO of Planable, a command center of social media campaigns trusted by agencies, freelancers, and marketing teams to create, collaborate, approve and schedule.

Recently featured in the Forbes 30-Under-30 list, and Top 100 Forbes Women Entrepreneurs, as well as being speaking at the Cannes Lions (one of the largest gatherings in the creative marketing community), Xenia’s expertise is second-to-none.

Xenia also discusses her recent 38-page ebook titled The Manifesto on Content Marketing Teams, which dives into further details as discussed in this episode.

You may download a copy of The Manifesto on Content Marketing Teams by visiting https://planable.io/content-marketing-teams-book/

The post 3 Questions With: Planable Co-Founder and CEO Xenia Muntean appeared first on Joe Kuzma Web Development & Content Marketing.

Having trouble finding time or a balance with writing posts for your content marketing campaigns?

Joe has the answers in today’s episode which focuses on the road warriors out there who may feel tethered to their desktop computers, but shouldn’t have to be. Among the tips are ways to multitask or tuck minutes of writing time in while traveling or away from your desk.

The post Writing blog or social media posts while traveling appeared first on Joe Kuzma Web Development & Content Marketing.

Do you feel like a slave to creating content? Trying to find new ideas got you down in the dumps? Or do you feel guilty about always having to come up with something new?

Well, you’re not alone.

Joe escapes his own personal burnout with the latest edition of the DisContent Podcast, where he gives everyone some advice on how to get around the obstacles which prevent you from the entire purpose of what you’re promoting.

The post Advice for beating burnout appeared first on Joe Kuzma Web Development & Content Marketing.

Podcasting is hotter than ever, but what does that mean for your brand or business?

It means a larger audience for your content, of course!

But before you can even begin to think about recording your first show, there are some things you need to line up. Joe covers these stepping stones to starting your own podcast with simple explanations of how podcasting works and what you need to record one.

The post Tips for starting your own podcast appeared first on Joe Kuzma Web Development & Content Marketing.

Have you ever noticed what makes iconic brands “iconic”?

McDonald’s sticks to their logo, the “Golden Arches” and consistently uses red and yellow throughout their branding.

What does any of this have to do with content marketing you ask?

Everything!

On this episode Joe covers the pitfalls of using clichéd references as well as inconsistent branding throughout your content marketing efforts. Whether you have a blog, podcast, or post every so often to Facebook or Instagram, your branding has to follow certain guidelines in order to build credibility and maintain a professional appearance.

The post Branding Cliches vs. Branding Consistency appeared first on Joe Kuzma Web Development & Content Marketing.