On this edition of the DisContent Show, Joe brings up a consistent problem among those who use content marketing to create brand awareness: content burnout.

While having a consistent schedule is a key to a successful marketing campaign, overdoing it, and therefore becoming a slave to content creation, will quickly add negative stressors which will spill into other aspects of your daily life.

Joe covers why this is a problem with producing content and shares some tips on how to avoid crashing and burning when writing blogs, recording podcasts or posting to social media.

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On the latest episode of the DisContent Show, Joe talks about clickbait: how it can be both a blessing and a curse for your content marketing!

A certain strategy must be used when getting more sensational with sharing headlines on social media. Joe will breakdown the best way to avoid making a mess of your content while also maximizing your exposure. (And why big numbers aren’t always the most important factor in increasing engagement!)

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The latest episode of the DisContent Show focuses on the grind that is social media marketing. Social media guru Joe Kuzma covers the ins and outs of what to avoid when building your platform: if you attempt to take some of the shortcuts noted in this episode, you may do more harm than good! (And as a result, alienate your audience!)

The post There are no shortcuts to social media marketing appeared first on Joe Kuzma Web Development & Content Marketing.

Just what on Earth is Joe talking about in today’s episode?

It’s all about Nike’s motto: “Just Do It.” When it comes to having cold feet about your social media marketing, some tips and strategies revealed in on today’s show will help you overcome any fears or hesitation you have when it comes to getting started, or going full-blast, with content marketing.

Joe reveals ideas which will help every level of marketer, from beginner to novice, get the ball rolling on Facebook, Twitter, Instagram and more.

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Whether you’re an established podcaster or just getting started with your own show, chances are you’re looking for some tips and hints at how to grow your podcast’s audience.

Today’s episode solely focuses on how to gain more listeners for your podcast. (Though some of the suggestions can also be applied to YouTube!) Many of the recommendations may seem like a no-brainer, but oftentimes we have to look to the obvious things we’re missing in order to help our show grow!

Joe offers three different ideas which, if done consistently, will help you increase your listens.

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The Internet is a wonderful place which has allowed us to stay connected while outside of our home or office. The world shrunk further with the advent of smartphones and today, you can manage entire business operations while enjoying a latte at a coffee shop or relaxing at the beach.

For those of us with the laptop lifestyle it’s a luxury that others do not have. If you’re busy tethered to a desk while managing your social media marketing, don’t be!

In this episode, Joe shares his top tools and tips to curate and publish to social media from any internet-connected device, with a focus on ways in which you can detach yourself from the rigors of being handcuffed to a desk and operate your entire content marketing platform from anywhere.

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Today’s episode focuses on getting to the point!

Based on an article by Joe McCormack titled “Podcast: Why People Struggle to get to the Point” (with a corresponding podcast as well) Joe Kuzma details how these “Seven Capital Sins of Brevity” will help you identify and correct problems that could see you lose your audience by not adhering to the KISS method and… getting to the point!

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One of the toughest juggling acts when content marketing is producing enough content to fill your schedule. It can feel like feast or famine: sometimes you don’t have enough content, but other times you end up with too much!

The latter is a good problem to have, but it can also be a hindrance. You don’t want to overwhelm your intended audience with too much of the same thing. Thus, you must find a balance between meeting your posting obligations and not overdoing it by stretching the same content too thin.

This episode concentrates on creating an editorial schedule by using a concept known as “content trickle” to help you best organize your methods and avoid stress when you experience burnout due to a lack of items to publish.

The post Balancing your content marketing to avoid burnout and improve results appeared first on Joe Kuzma Web Development & Content Marketing.

Today’s episode focuses on how to interact with your audience on social media. More often than not, those interactions will likely be negative, even to the tune of a one-to-seven ratio!

Joe discusses how you should respond to negative comments on social media, also adding tips that will foster a sense of community and brand loyalty by keeping the conversation going and making sure your message is consistent between different profiles and managers.

The post How to respond to complaints on social media appeared first on Joe Kuzma Web Development & Content Marketing.

Today’s topic is one I’ve been waiting to discuss for a long time now: why YOU need to be on YouTube!

No matter if you’re a small hobbyist or a big business, the benefits of having a YouTube channel far outweigh not having one. In this episode, Joe will talk about the various ways a YouTube channel can help market your brand or business, by increasing your audience and repurposing some of your best content in the process!

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