Believe it or not, Facebook isn’t the cure to your online marketing woes. In fact, if you’re only relying on social media platforms such as Facebook, Twitter, or Instagram to promote your brand or business, you could be in big trouble. Today’s episode expands on a previous blog entry about solely relying on social media. […]

I’ve been known to say “Don’t put all of your eggs in one basket.” That may sound cliche, but it’s the reason I have five pillars of content marketing and not just one or two. The fifth and final pillar may seem like a daunting task for some, but if you’re already blogging or posting […]

You know why you should be on social media: but do you know what you should be sharing and how? Today’s episode focuses on the nuts and bolts of two different sets of concepts. The first is what a Facebook post or Tweet should be made up of. This may seem like simple stuff, and […]

Think email is an old dinosaur that’s gone extinct? Think again. One of my challenges with content marketing is convincing clients about the importance of email marketing. Email is still one of the most customizable and direct ways to reach your audience. Even with the advent of social media, people are still prone to checking […]

One of my goal in creating the DisContent series is to help each and everyone of you who want to build a successful digital marketing platform do so as easily and stress-free as possible. After covering reasons why you should have a blog or podcast, plus the benefits (and pitfalls) of having a social media […]

In the latest episode of the DisContent Show, we continue on our tour of my “five pillars” of content marketing, this time taking a stop with the Goliath we summarize as “social media”. Posting on Facebook, Twitter, Instagram and others can be fun, but challenges can arise if you let all of these different networks […]

Today’s podcast focuses on… podcasts! Have you ever wanted to start your own podcast but couldn’t decide if the medium is right for you? Or do you have a show that you periodically publish but are unsure if you should do more often? Well the answer to those questions is yes and yes! Podcasting may be […]

On today’s show I’m going to cover my number one pillar of content marketing: blogging. Listing a blog as my top pillar is no mistake. Blogs are often the most accessible and affordable means of content marketing which offers the biggest benefit. Among those reasons are connecting with an audience that wouldn’t have found you […]

If I say this once, I’ll say it a thousand times. Maybe even a million times: because it’s that important! The biggest key to any marketing effort you may embark on is CONSISTENCY. However, that word can mean different things in different applications. It may mean having consistent branding or publishing your content on a […]

For those listeners who caught the first two episodes of the DisContent Show, you may be thinking to yourself: how on Earth will I find the time to do all of this stuff? Quite frankly, as I was trying to think of what to cover in this next episode, I came across dozens of topics, […]