• 00:00 - Introduction
• 1:02 - Despite slightly smaller budgets, businesses remain committed to content marketing
• 2:47: Reports indicate higher success rate for those who invest more per asset
• 3:24: What we're currently seeing in AI's impact, AI usage up YOY
• 5:25: Is AI helping or hurting your content?
• 7:29: Where AI is making the most significant impact
• 8:46: Unpacking the decline the link building and its implications
• 10:32: The rise of organic link building
• 11:42: Interactive content use surges
• 13:07: Is AI and code development practical?
• 14:51: Businesses biggest challenge — lead generation

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