In this episode, we dive into the world of financial services marketing with Claire du Plessis, Senior Vice President of Marketing at Title Financial Group.

Claire shares her journey into ETF marketing and explains why it's such an exciting, fast-growing industry. She offers valuable insights on go-to-market strategies, content creation, and distribution channels for B2B financial services.

The discussion covers the importance of branding in financial services, building strong marketing teams, and fostering collaboration between departments.

Claire also addresses the role of AI in content marketing, encouraging its use as a powerful tool while emphasizing the need for human oversight.

This episode provides a wealth of knowledge for marketers in financial services and beyond, offering practical advice on navigating the complex world of B2B marketing in a rapidly evolving industry.

In this episode, we dive into the world of digital marketing with Eric Helvie, VP of Digital Marketing at Evolve Bank & Trust. Eric shares his journey from broadcast television to banking, offering valuable insights on:

Eric also discusses how Evolve Bank & Trust is navigating the world of AI in content creation while maintaining a human touch. He emphasizes the need for marketers to understand products deeply but stay focused on the big picture.

Whether you're a seasoned marketer or just starting your career, this episode offers practical advice and inspiring perspectives on the evolving landscape of digital marketing in the financial industry.

In this episode, we dive into the world of medical device marketing with Jacqueline Keller, VP of Marketing at ClearPoint Neuro.

Jacqueline shares her journey from medical interpretation to marketing, and offers valuable insights on:

She also discusses the challenges of marketing in a niche industry and offers advice for aspiring marketers.

Jacqueline provides a balanced view on the role of AI in marketing, highlighting its potential while emphasizing the continued importance of human creativity and product knowledge.

In this episode, we talk with Joan McGeough, Chief Marketing Officer at The DAK Group. Joan shares insights from her diverse marketing career across multiple industries.

The DAK Group is an investment bank that helps middle-market business owners sell their companies. Joan explains their unique approach to working with business owners and maximizing company value.

We discuss The DAK Group's marketing strategies, including:

Joan also offers advice for aspiring marketers, emphasizing the importance of focusing on marketing fundamentals and strategy before tactics.

This conversation provides valuable lessons on B2B marketing, relationship-building, and leadership in professional services.

In this insightful episode, we speak with Sanjay Raja, VP of Marketing at Borneo Data. Sanjay shares his journey from engineering to marketing in the cybersecurity industry.

He explains Borneo's mission to protect sensitive data and help companies meet compliance requirements. Sanjay offers valuable perspectives on go-to-market strategies, demand generation, and content creation.

The conversation covers hot topics in marketing, including the role of AI and the importance of metrics. Sanjay emphasizes the need for marketing efforts to support sales and contribute to pipeline growth.

He also shares his views on effective branding and how it should communicate a company's value proposition. This episode provides practical insights for marketers in competitive industries like cybersecurity.

In this episode, we dive deep into modern marketing strategies with Isaac Ransom, Chief Marketing Officer at Epik Workwear.

Isaac shares his journey from economics to marketing, highlighting the importance of storytelling in connecting with customers. He explains the differences between B2B and B2C marketing approaches, using vivid analogies of fishing and spearfishing.

The conversation covers crucial topics like:

Isaac offers practical insights for marketers looking to create meaningful connections with their audience and stand out in today's crowded marketplace.

In this episode, we dive deep into the world of marketing with Dinesh Poduval, VP of Marketing at CRMIT Solutions.

Dinesh shares his journey into marketing and offers valuable insights on various aspects of the field. He discusses go-to-market strategies, demand generation, and the importance of content creation.

The conversation explores hot topics like AI in marketing and the role of metrics. Dinesh also shares his views on branding and product marketing.

Throughout the interview, Dinesh emphasizes the importance of creating value for customers and building trust. He offers advice for young marketers and shares his leadership philosophy.

This episode is packed with practical wisdom for marketers at all levels, from beginners to seasoned professionals.

In this episode, we talk with Nicole Westfall, Senior Vice President of Marketing at Zomedica, about marketing leadership in the animal health industry.

Nicole shares her journey into animal health marketing and what attracted her to Zomedica. She discusses strategies for creating content, generating leads, and measuring marketing effectiveness in this unique field.

Key topics covered include:

Nicole offers valuable insights on leadership, emphasizing trust, adaptability, and supporting individual growth. Her perspective highlights how marketing can drive business success while serving the needs of veterinarians and pet owners.

In this episode, we dive into the world of AI governance and B2B tech marketing with Jay Combs, VP of Marketing at ModelOp.

Jay shares his journey from math and computer science to marketing, highlighting how diverse skills can lead to success in the tech industry.

He explains how ModelOp's AI governance software helps large enterprises manage risks and accelerate innovation.

Jay offers valuable insights on go-to-market strategies for B2B startups, emphasizing the importance of quality lead generation and content creation.

We explore the role of AI in marketing, with Jay advocating for its use as a tool to enhance human expertise rather than replace it.

The conversation also covers the critical role of metrics in decision-making and the importance of brand trust in the B2B space.

In this episode, we talk with Elisa Zoli Lai, Chief Marketing Officer at Linqto. Elisa shares insights from her marketing career and her current role at Linqto, a platform that allows investors to buy shares in private companies.

Key topics discussed include:

Elisa offers valuable perspectives on effective marketing leadership, leveraging new technologies, and staying focused on consumer needs. Her insights are relevant for both experienced marketers and those just beginning their careers in the field.