In this episode, Josh Martin, Chief Marketing Officer at Decision Lens, shares his experience marketing to government sectors. He discusses:

Josh also offers advice for tech startups on validating product-market fit. He emphasizes the importance of understanding your market, creating detailed buyer personas, and investing in product marketing early on.

This conversation provides valuable insights for marketers looking to navigate the unique landscape of government sales and marketing.

In this episode, we dive into the world of B2B marketing with Anand Akela, Chief Marketing Officer at Acalvio Technologies.

Anand shares insights on go-to-market strategies, demand generation, and content marketing in the cybersecurity industry. He discusses how Acalvio uses deception technology to protect enterprises from cyber threats.

The conversation covers key marketing topics including:

Anand also offers valuable advice for aspiring marketers based on his extensive experience in Silicon Valley tech companies.

This episode provides a comprehensive look at modern B2B marketing practices and leadership from an experienced CMO's perspective.

In this episode, we dive into the world of marketing with Dave Winslow, Chief Marketing Officer at Klever. With 25 years of experience, Dave shares valuable insights on developing effective marketing strategies.

Dave discusses the importance of defining your target audience, balancing traditional and digital marketing approaches, and maintaining brand consistency. He emphasizes the power of in-person networking, even in today's digital age.

The conversation covers various aspects of marketing, including metrics, product marketing, team building, and the role of AI in content creation. Dave offers advice for aspiring marketers, stressing the importance of understanding marketing fundamentals while embracing new technologies.

Throughout the interview, Dave highlights the critical role of human connections in marketing, reminding us that at its core, marketing is about reaching people with compelling messages and stories.

In this episode, we dive deep into the world of marketing and behavioral science with Alex Ferrer, Chief Marketing Officer at BeWay Consulting.

Alex shares his journey from Coca-Cola to behavioral science consulting, offering valuable insights on:

With his unique blend of corporate and consulting experience, Alex provides practical advice for marketers looking to leverage behavioral science in their strategies.

Whether you're a seasoned marketer or just starting out, this episode offers fresh perspectives on how to connect with customers and drive business growth.

In this episode, we talk with Austin Kim, a research engineer at LG Electronics who became a LinkedIn Top Voice. Austin shares his journey from software developer to influential content creator.

Austin explains how he built his personal brand by sharing practical, valuable content about Linux kernels and ARM architecture. He discusses the importance of engaging with followers and staying current with industry trends.

Despite not being a marketing expert, Austin's engineering-focused approach to content creation resonated with his niche audience. He offers advice for young engineers looking to follow a similar path, emphasizing the importance of specialization and creating practical content.

This conversation provides insights into personal branding strategies for technical professionals and highlights how sharing knowledge can lead to unexpected career opportunities.

In this episode, Lisa Kalkes shares her journey from aspiring marketer to Chief Marketing Officer at Veteran Benefits Guide. She discusses:

Lisa offers valuable insights on the role of a CMO in shaping company culture and leading marketing strategy. She emphasizes the importance of understanding your audience, overcoming misconceptions, and staying focused on priorities.

Whether you're a marketing professional or interested in veteran services, this interview provides an engaging look at marketing leadership in a mission-driven organization.

In this episode, we talk with Shereese Maynard about her journey in marketing and her role at HIT Like a Girl Pod.

Shereese shares how she got into marketing by chance and grew to love it. She explains HIT Like a Girl Pod's mission to highlight women in health IT.

We discuss their strategies for helping clients gain visibility and humanize their brands. Shereese also talks about the importance of branding and how they use AI in content creation.

The conversation covers leadership in marketing teams and advice for aspiring marketers. Shereese emphasizes the value of creativity and not being afraid to suggest new ideas.

This episode offers insights into marketing in the health IT space and tips for career growth in the field.

In this episode, we dive into the world of B2B marketing with Francesco Federico, Global Chief Marketing Officer at S&P Global Ratings.

Francesco shares his journey from law to marketing, highlighting the power of marketing as an engine for change. He discusses S&P Global's role in providing transparency to financial markets and their expansion into new areas like sustainable finance.

Key topics include:

Francesco offers valuable insights on balancing heritage with innovation, collaborating across teams, and adapting to new technologies in marketing.

In this episode, we dive into the world of marketing with Vahagn Sarksyan, Vice President of Marketing at Krisp. Vahagn shares his journey from PHP developer to marketing expert, offering valuable insights for both seasoned professionals and newcomers to the field.

Vahagn discusses Krisp's innovative AI-powered noise cancellation technology and their approach to marketing different product lines. He explains their "land and expand" strategy and the challenges of content creation and distribution in today's crowded digital landscape.

The conversation covers the use of AI in content marketing, advice for aspiring marketers, and tips for early-stage tech startups. Vahagn emphasizes the importance of understanding customers and tailoring marketing strategies to different target audiences.

This episode offers a wealth of knowledge for anyone interested in the evolving world of marketing and AI technology.

In this episode, we hear from Caitlin Cassidy, VP of Marketing at Beyond. Caitlin shares her journey from aspiring writer to tech marketing leader.

She discusses Beyond's role in vacation rental revenue management and her approach to marketing strategy. Key topics include:

Caitlin also offers advice for aspiring marketers on exploring different areas before specializing. Her insights provide a valuable look at modern marketing leadership and strategy in the travel tech industry.