In this episode, we talk with ILFAT Khayrullin, Chief Marketing Officer at Letterly, a mobile app that uses AI to convert speech into well-written text.

ILFAT shares insights on:

ILFAT offers practical advice for tech startups, emphasizing the value of early user engagement, competitor analysis, and creating a collaborative team environment.

This conversation provides valuable lessons for marketers and entrepreneurs in the fast-paced world of AI-driven mobile apps and digital marketing.

In this episode, we dive into the world of marketing with Kaio Philipe, Chief Marketing Officer at Inter&Co.

Kaio shares his journey from economics to marketing, spanning roles at major tech companies like Google, Baidu, and Kayak. He offers insights on go-to-market strategies, customer engagement, and content creation.

Kaio emphasizes the importance of understanding your audience, using data to drive decisions, and consistently producing content. He discusses the role of AI in marketing, suggesting it enhances productivity but can't replace human creativity.

Throughout the conversation, Kaio highlights the value of diverse experiences in marketing and the need to adapt to new technologies and generational preferences. His global perspective and focus on customer needs provide valuable lessons for marketers at all levels.

In this episode, we talk with Akshay R, Chief Marketing Officer at Career Thinks. Akshay shares his journey from accidental marketer to tech CMO, offering valuable insights on modern marketing strategies.

Key topics include:

Akshay also provides advice for tech startups looking to achieve product-market fit. His blend of technical background and marketing expertise offers a unique perspective on navigating the evolving world of digital marketing.

This episode is packed with practical tips and strategic insights for marketers at all levels.

In this episode, Carol McNerney shares her journey into marketing and insights as Chief Marketing Officer at Walker and Dunlop.

Carol discusses how she discovered her passion for marketing through customer-facing roles. She explains Walker and Dunlop's services in commercial real estate financing and investment.

Key topics include:

Carol offers valuable advice for aspiring marketers, emphasizing the importance of exploring different marketing disciplines and staying updated with technology trends.

This conversation provides practical insights for marketers at all career stages.

In this episode, we sit down with Bob Carrothers, a master chair at Vistage Worldwide, Inc. Bob shares his wealth of experience in strategic growth and leadership.

He discusses the CEO's role in building a company's brand and the importance of clear vision in guiding teams. Bob also offers insights on differentiating businesses in competitive markets.

Drawing from his own entrepreneurial journey, Bob explains how past failures shaped his approach to mentoring leaders. He emphasizes the value of peer advisory groups and continuous learning for aspiring executives.

Bob highlights the significance of empathy and emotional intelligence in effective leadership. He also provides advice for future leaders on developing essential skills.

This conversation offers valuable lessons for both seasoned executives and those starting their leadership journey.

In this episode, we sit down with Kristi Lewis, Vice President of Marketing at Paramount Commerce. Kristi shares her journey into marketing and her experience in the payments industry.

She offers valuable insights on:

Kristi also discusses common misconceptions about product marketing and provides advice for tech startups looking to achieve product-market fit.

This conversation is packed with practical tips for marketers at all levels. Whether you're just starting your career or leading a team, you'll find valuable takeaways from Kristi's experience and perspective.

In this insightful episode, we speak with Dayna Neumann, Chief Sales and Marketing Officer at United Direct Solutions.

Dayna shares her journey into marketing and discusses the recent rebranding of her company. She offers valuable insights on:

Dayna also discusses leadership in marketing organizations and how her company uses the Entrepreneur's Operating System (EOS) to drive growth.

Finally, she shares her thoughts on leveraging AI in content marketing and the challenges it presents.

This episode is packed with practical advice for marketers in B2B industries.

In this episode, we dive deep into marketing strategies with Yasmin Marinaro-Basone, VP of Global Marketing at BenefitHub.

Yasmin shares her journey into marketing and offers valuable insights on:

She emphasizes the importance of authenticity, continuous learning, and adapting to evolving technologies.

For startups, Yasmin advises staying focused on core goals and prioritizing user experience amid external pressures.

With years of experience in various marketing roles, including her own consultancy, Yasmin provides a wealth of knowledge for marketers at all levels. Her practical advice and strategic thinking offer actionable takeaways for improving marketing efforts and driving business growth.

In this episode, we dive deep into the world of cybersecurity marketing with Tony Thompson, Chief Marketing Officer at Swimlane.

Tony shares his journey from PR to tech marketing, and explains how Swimlane's automation solutions help organizations tackle cybersecurity challenges.

Key topics covered include:

Tony also offers valuable insights on product marketing misconceptions, the role of sales development teams, and setting marketing budgets.

Whether you're a marketing professional or interested in cybersecurity, this episode provides practical wisdom from an industry veteran.

In this episode, we dive into the world of marketing with Harry Cruickshank, Chief Marketing Officer at Promising Outcomes.

Harry shares his journey into marketing and what attracted him to Promising Outcomes. He explains how the company helps businesses understand and meet customer expectations.

We explore effective lead generation strategies for small businesses, including networking and creating targeted content. Harry discusses the importance of brand positioning and overcoming challenges in a competitive market.

The conversation also covers key marketing metrics, tools, and the use of AI in content creation. Harry offers valuable insights on leveraging AI while emphasizing the need for human input.

This episode is packed with practical advice for marketers, especially those working in smaller companies with limited resources.