In this episode, Jesus Marqueta, Chief Marketing Officer at IIESA Comunidades Tecnológicas, shares insights on leading marketing in the property management tech sector.

Jesus discusses:

With a background in technology and sales, Jesus brings a unique perspective to marketing leadership. He emphasizes the importance of cross-functional collaboration, customer-centric approaches, and embracing new technologies.

This conversation offers valuable lessons for marketers at all levels, from those just starting their careers to experienced leaders looking to drive digital transformation in their organizations.

In this episode, we talk with Bianca Bass, Chief Marketing Officer at Privalgo. Bianca shares insights from her journey in marketing across journalism, e-commerce, and fintech.

She discusses how Privalgo brings transparency to international payments and foreign exchange. Bianca offers her views on content marketing, AI tools, and aligning marketing with customer needs.

We explore strategies for customer retention versus acquisition, and the importance of metrics in demonstrating marketing's value. Bianca emphasizes the need for brand consistency across all touchpoints, starting with company culture.

The conversation concludes with Bianca's thoughts on leadership in marketing organizations. She stresses the importance of understanding team members' individual goals and motivations.

This wide-ranging discussion provides valuable perspectives for marketers at all levels.

In this episode, we talk with Matthew Cunningham, Chief Marketing and Engagement Officer at Morley College London. Matthew shares insights on marketing in the education sector and building brand awareness for a diverse adult learning institution.

He discusses strategies for reaching different age groups, from teens to retirees, across multiple London campuses. Matthew explains how Morley College uses a mix of traditional and digital marketing tactics to engage students.

Key topics covered include:

Matthew offers valuable perspectives on leading marketing teams and driving engagement in the competitive education landscape.

In this episode, we dive into the world of marketing with Cathy Finley, Senior Vice President of Marketing at Doctor Evidence.

Cathy shares her journey from traditional brand management to healthcare tech marketing. She offers valuable insights on go-to-market strategies, content creation, and the role of AI in marketing.

Key topics discussed include:

Cathy also provides advice for aspiring marketers, emphasizing the importance of curiosity, data-driven decisions, and embracing new technologies.

This episode is packed with practical wisdom for marketers at all levels.

In this episode, we sit down with Shannon Joly, Chief Marketing and Communications Officer at CDP. Shannon shares insights on:

Shannon also offers valuable advice for aspiring marketers and young professionals. She emphasizes the importance of pursuing passion, embracing change, and maintaining curiosity about other roles within an organization.

This conversation provides a unique look into the world of environmental data disclosure and the evolving landscape of marketing and communications in this crucial field.

In this episode, we dive into the world of B2B marketing with Dario Maccarrone, Chief Marketing Officer at LORIOT.

Dario shares his unique path from computer engineering to marketing leadership. He discusses how his technical background influences his approach to growth hacking and content strategy.

We explore LORIOT's role in the IoT sector and how they help clients create value through technology. Dario offers insights on effective go-to-market strategies, the importance of high-quality content, and leveraging digital channels like LinkedIn.

The conversation covers hot topics in marketing, including the use of AI tools, the challenges of branding, and the importance of metrics.

Dario also shares his leadership philosophy and advice for aspiring marketers in this rapidly evolving field.

In this episode, we speak with Erica LaCentra, Chief Marketing Officer of RCN Capital. Erica shares insights from her marketing journey and experiences leading marketing at a private lending company.

She discusses how RCN Capital helps real estate investors find financing solutions. Erica explains their approach to marketing to existing versus new customers. She also talks about effective lead generation channels and important marketing metrics.

Erica offers her perspective on the importance of branding in the financial industry. She shares advice on building a strong marketing team with specialists in different areas.

The conversation covers product marketing's role in supporting sales goals. Erica also provides career advice for aspiring marketers, emphasizing hands-on experience and staying updated on trends.

In this insightful podcast episode, we hear from Athar Ahmed, Chief Marketing Officer of giles® AI. With over 24 years of experience in marketing, Athar shares valuable perspectives on the evolving landscape of digital marketing and AI.

Athar discusses his journey into marketing, the innovative approach of giles® AI in solving enterprise challenges, and strategies for demand generation. He offers thoughtful insights on content creation, the importance of understanding your audience, and the critical role of branding in the competitive AI industry.

The conversation also covers key topics like marketing metrics, product marketing misconceptions, and leadership in marketing teams. Athar's blend of experience and forward-thinking approaches provides listeners with practical wisdom applicable to modern marketing challenges.

In this episode, Aaron Lober shares his journey in marketing and his role at CADDi, a manufacturing technology company.

Aaron discusses the importance of storytelling in marketing and how CADDi is revolutionizing the manufacturing industry. He offers valuable insights on:

Aaron also provides leadership advice, emphasizing the importance of investing in people and creating a supportive work environment.

This conversation is packed with practical tips for marketers at all levels, from students to seasoned professionals. Aaron's experience and perspective offer a comprehensive look at the current state and future of marketing in the tech industry.

In this episode, we dive deep into the world of marketing with Lindsey Havens, VP of Marketing at Finite State.

Lindsey shares her journey from forensic psychology to cybersecurity marketing. She offers valuable insights on go-to-market strategies, demand generation, and content creation.

The discussion covers key topics like:

Lindsey also provides advice for aspiring marketers and early-stage startups. She emphasizes the importance of aligning your career with your passions and focusing on solving real customer problems.

This episode is packed with practical tips and strategies for marketers at all levels.