In this episode, we dive into the world of marketing with Brandon Henning, Chief Marketing and Strategy Officer at STARLIMS.

Brandon shares his journey from IT to marketing and offers valuable insights on go-to-market strategies, demand generation, and content creation challenges. He discusses the role of AI in marketing and the importance of paid tools for data privacy.

The conversation covers branding challenges, especially for new companies, and clears up common misconceptions about product marketing.

Brandon also shares his leadership philosophy, emphasizing the importance of empowering teams to be creative and innovative.

The episode concludes with advice for young marketers, encouraging them to embrace AI, be innovative, and learn from both successes and failures.

In this episode, we talk with Jenny Shymon, Chief Marketing Officer at HotelFriend AG. Jenny shares her journey into marketing and her passion for the hospitality industry.

She discusses HotelFriend's role in providing software solutions for hotels and how they help streamline operations. Jenny offers valuable insights on go-to-market strategies, demand generation, and the importance of an omnichannel approach.

The conversation covers hot topics like AI in marketing and the significance of metrics. Jenny also shares her views on branding challenges and product marketing in the B2B space.

Finally, she offers advice on leadership in marketing organizations and tips for young marketers starting their careers. This episode is packed with practical wisdom for marketers at all levels.

In this episode, we dive into the world of marketing with Kyle Kane, Chief Marketing Officer at Nobody Studios. Kyle shares his journey from recording artist to marketing executive, offering valuable insights on:

Kyle also discusses how Nobody Studios is revolutionizing the startup ecosystem by building 100 companies in 5 years. He emphasizes the importance of community engagement and democratizing company ownership.

The conversation covers practical advice for aspiring marketers and startup founders, including tips on team building and personal development. Kyle's unique perspective blends his experience in the music industry with cutting-edge marketing strategies, providing listeners with actionable insights for their own careers and businesses.

In this episode, we talk with Avinash Mansukhani, the Chief Marketing Officer of ProductionToGo GmbH.

Avinash shares insights about his company, which sells 3D printers for industrial use. He explains how 3D printing helps businesses save time and money.

We discuss marketing strategies for high-end industrial products. Avinash talks about using trade shows, webinars, and social media to reach customers.

The conversation covers content creation, artificial intelligence in marketing, and product marketing. Avinash offers advice on improving teamwork between marketing and sales departments.

Throughout the interview, Avinash provides practical tips and real-world examples. His insights are valuable for marketers in both B2B and technology sectors.

In this episode, we dive into the world of digital procurement and supply chain marketing with Kathy Chin Makranyi, Chief Marketing Strategist at DPW.

Kathy shares valuable insights on:

With her extensive background in supply chain management and marketing, Kathy offers practical advice for companies looking to stand out in a crowded marketplace.

She emphasizes the power of clear messaging, emotional connection with customers, and embracing what makes your company unique. Whether you're a startup or an established business, this episode provides actionable tips for improving your marketing strategy in the digital age.

In this episode, we dive into the world of marketing with Olly Emery, Chief Marketing Officer at GameSquare Holdings Inc.

Olly shares his journey from agricultural science to marketing, and how he landed his first job at Red Bull. He discusses GameSquare's role in connecting brands with young audiences through gaming.

The conversation covers a range of marketing topics, including:

Olly provides valuable insights on each topic, drawing from his experience in both established brands and high-growth startups. This episode offers practical advice for marketers at all levels.

In this episode, we dive deep into the world of marketing with Erin Levzow, a seasoned consultant and advisor.

Erin shares her journey from HR to marketing, offering valuable insights on demand generation, content creation, and the role of AI in modern marketing strategies.

She discusses the importance of metrics, emphasizing revenue while stressing the need for deeper data analysis. Erin also explores the crucial role of branding in filling the "marketing bucket" and maintaining customer engagement.

The conversation touches on product marketing misconceptions and leadership in marketing organizations. Erin provides advice for young marketers and early startups, emphasizing the importance of networking and being open to feedback.

This episode offers a wealth of knowledge for marketers at all levels, from beginners to seasoned professionals.

In this episode, we dive into the world of destination marketing with Patrick Harrison, Chief Marketing Officer at Visit Tampa Bay.

Patrick shares his journey into marketing and what attracted him to Tampa Bay. He explains how Visit Tampa Bay operates as a unique tourism entity, balancing both leisure and business markets.

Key topics covered include:

Patrick offers valuable insights on tailoring marketing approaches to different audiences and viewing tourism as economic development for community betterment. His perspective on embracing new technologies while maintaining authenticity provides a compelling look at modern destination marketing.

In this episode, we sit down with Saverio Russo, Chief Marketing Officer at Hemargroup. Saverio shares his journey from sales to marketing and offers valuable insights into the world of B2B marketing.

He discusses Hemargroup's unique position in the electronics manufacturing industry and their approach to generating demand. Saverio emphasizes the importance of word-of-mouth marketing and face-to-face interactions at industry events.

The conversation covers various marketing topics, including content creation, AI in marketing, and branding challenges. Saverio provides practical advice for aspiring marketers and tech startups.

This episode offers a blend of personal experience and professional wisdom, making it a must-listen for anyone interested in B2B marketing strategies and the electronics manufacturing sector.

In this episode, we dive into the world of healthcare marketing with Monica Moman, Chief Marketing and Engagement Officer at Capstone Healthcare.

Monica shares insights on building trust through authentic marketing, leveraging technology to enhance patient experiences, and the importance of gathering real-time feedback.

She discusses strategies for balancing existing customer retention with new customer acquisition, and emphasizes the value of personalized content in healthcare marketing.

Monica also offers her perspective on leadership in marketing organizations, stressing the importance of clear expectations and team autonomy.

Throughout the conversation, she highlights the unique challenges and opportunities in healthcare marketing, providing valuable lessons for marketers across industries.