In this episode, we talk with Georgia Leybourne, Chief Marketing Officer at Linnworks. Georgia shares her journey into marketing and her passion for ecommerce.

She explains how Linnworks helps retailers manage inventory across multiple sales channels. Georgia discusses her approach to go-to-market strategy, demand generation, and content marketing.

We explore her views on using AI in marketing and the importance of metrics. Georgia also shares insights on leadership and building strong marketing teams.

The conversation covers tips for attracting top marketing talent and advice for young marketers starting their careers. Georgia emphasizes the value of finding the right company fit when job hunting.

This wide-ranging discussion offers valuable perspectives from an experienced marketing leader in the ecommerce technology space.

In this episode, we speak with Kirsten Doddy, Chief Marketing Officer of Anthesis Group, a global sustainability consulting firm.

Kirsten shares her journey from public relations to marketing leadership, highlighting the importance of aligning career choices with personal values.

She discusses Anthesis Group's role in helping large corporations achieve their sustainability goals and navigate complex regulations.

Kirsten offers insights into effective marketing strategies, including event participation, content creation, and digital tools.

She emphasizes the significance of strong branding and explains how Anthesis approaches product development and go-to-market strategies.

Throughout the interview, Kirsten provides valuable advice for marketers, stressing the importance of understanding end-user needs and continuous testing in product development.

In this episode, we talk with Monica Elgemark, Chief Marketing Officer at Oneflow. Monica shares insights on:

Monica emphasizes the importance of aligning marketing with business goals, maintaining a customer focus, and leveraging data-driven decision making. She also discusses the value of experimentation, building diverse teams, and clearly defining target customers.

Whether you're an experienced marketer or just starting out, this conversation offers valuable lessons on marketing strategy, leadership, and driving business growth.

In this episode of CMO Network, we sit down with Cate Hollowitsch, Chief Marketing Officer of Nesnah Ventures. Cate shares valuable insights on key marketing topics:

She explains how to use metrics effectively to drive business decisions and discusses the importance of branding, even in industries like private equity.

Cate reveals her approach to ensuring brand consistency across channels and offers advice on building strong marketing teams.

The conversation also covers the use of AI in content marketing, exploring both its benefits and limitations.

Finally, Cate provides guidance for aspiring marketers, emphasizing the need for adaptability and a broad skill set.

This episode offers a wealth of knowledge for marketers at all levels, from students to seasoned professionals looking to stay ahead in the rapidly evolving field.

In this episode, we sit down with Traci DePuy, Chief Marketing Officer of PCMA (Professional Convention Management Association).

Traci shares her unique journey in marketing, from research to event marketing and leadership roles. She discusses PCMA's mission to support the $1 trillion global events industry.

Key topics include:

Traci also offers valuable insights on leadership in marketing and advice for aspiring marketers. Her perspective highlights the evolving landscape of marketing and events in a technology-driven world.

In this episode, we talk with Jonny Steel, Chief Marketing Officer of TransferGo. Jonny shares his journey into fintech marketing and insights on leading global teams.

He discusses TransferGo's mission to serve migrant communities and the importance of understanding customer needs. Jonny explains their approach to marketing to existing and new customers.

Key topics include:

Jonny also offers advice for aspiring marketers, emphasizing the value of continuous learning and stepping out of your comfort zone.

This conversation provides valuable lessons for marketers at all career stages, especially those interested in fintech and global marketing.

In this episode, Vladimir Sitnikov, Chief Marketing Officer of Constructor, shares his journey from radio engineering to marketing in the education technology sector.

Vladimir discusses:

He also offers valuable advice for aspiring marketers, emphasizing the importance of passion, creativity, and staying current with trends like AI, neuroscience, and changes in online behavior.

This episode provides a wealth of insights for marketers at all career stages, especially those interested in the education technology sector.

In this episode, we sit down with Luke Robinson, Chief Marketing Officer at WeAre8, a social platform aiming to transform social media.

Luke shares insights on building a challenger brand in the crowded social media space. He discusses WeAre8's unique approach to user engagement and revenue sharing.

The conversation covers key marketing topics including:

Luke offers valuable advice for marketers and startups, emphasizing the importance of continuous learning and organizational alignment.

This episode provides a behind-the-scenes look at marketing a innovative social platform and offers practical tips for marketing professionals at all levels.

In this episode, we dive into the world of marketing with Gaston Tourn, Chief Growth Officer at OddBox. Gaston shares his journey from a reluctant marketing student to a passionate marketing professional.

He discusses OddBox's mission to reduce food waste and its impact on climate change. Gaston offers valuable insights on developing marketing strategies, focusing on audience understanding, and the importance of customer-centric approaches.

The conversation covers various topics, including:

Gaston also provides advice for aspiring marketers and early-stage tech startups, emphasizing the importance of understanding human behavior and maintaining a strong customer focus.

In this episode, we sit down with Eric Riley, Chief Marketing Officer and Business Development Officer at 4Creeks, Inc. Eric shares his journey into marketing and his passion for the architecture, engineering, and construction industry.

Eric discusses the importance of understanding customer needs through direct interactions and how 4Creeks integrates its teams for better communication. He emphasizes the significance of branding in their industry and how it goes beyond visual elements.

The conversation covers leadership strategies, including fostering growth mindsets and creating personalized development plans for team members. Eric also touches on how 4Creeks is leveraging AI in content marketing and knowledge sharing.

Finally, Eric offers valuable advice for aspiring marketers, stressing the importance of developing interpersonal skills alongside technical abilities in today's technology-driven world.