In this episode, we dive deep into the world of marketing with John Fee, Chief Marketing Officer at VettaFi.

John shares his journey into marketing and provides insights on go-to-market strategies, content creation, and the role of AI in modern marketing.

He emphasizes the importance of authentic content and discusses the challenges of branding in today's digital landscape.

John also offers valuable advice on leadership in marketing organizations and shares tips for aspiring marketers.

Throughout the interview, John provides practical wisdom on topics like measuring marketing success, building effective teams, and staying curious in a rapidly evolving field.

This episode is packed with actionable insights for marketers at all levels, from beginners to seasoned professionals.

In this episode, we dive deep into the world of healthcare marketing with Adam Pines, Chief Marketing and Growth Officer at SureCo.

Adam shares his unique journey from film production to marketing, and explains how SureCo is revolutionizing employer-provided healthcare in America.

He offers valuable insights on:

Adam emphasizes the importance of balancing creativity with data-driven approaches in marketing. He also discusses the challenges and opportunities in the evolving healthcare industry.

This conversation is packed with practical advice for marketers in any field, especially those dealing with complex products or services.

In this episode, we dive into the world of insurance marketing with Angie Hebert, Chief Marketing Officer at NavSav Insurance.

Angie shares her journey from pre-law studies to marketing, highlighting the importance of design and psychology in her career shift. She discusses NavSav's unique approach to insurance, offering a wide range of services with a customer-centric focus.

The conversation covers various marketing aspects, including go-to-market strategies, demand generation, and the vital role of referrals. Angie emphasizes the importance of creative content and branding in the insurance industry.

We also explore Angie's passion for metrics and data-driven decision-making, as well as her views on AI in marketing. The interview concludes with insights on leadership and advice for aspiring marketers.

In this episode, we dive deep into the world of marketing with Mark Boothe, Chief Marketing Officer at Domo.

Mark shares insights on his journey into marketing and explains how Domo's AI and data platform helps businesses leverage their data effectively.

He discusses key marketing strategies, including go-to-market approaches, demand generation, and content creation. Mark emphasizes the importance of reaching customers throughout their entire journey.

The conversation covers hot topics like AI in marketing, metrics and KPIs, branding challenges, and product marketing misconceptions.

Mark also provides a live demo of Domo's CMO dashboard, showcasing how data drives their marketing decisions.

Finally, he shares valuable leadership lessons, stressing the importance of understanding individual motivations and helping team members succeed.

In this episode, we dive into the world of digital magazine subscriptions with Marie-Sophie von Bibra, Chief Marketing Officer at Readly.

Marie-Sophie shares her journey into marketing and explains Readly's mission to provide trusted content in a digital format. She discusses strategies for marketing to new and existing customers, and how Readly adapts its content for different channels.

We explore the challenges of using AI in content creation and the importance of transparency. Marie-Sophie also offers insights on metrics, branding challenges, and leadership in marketing organizations.

The interview concludes with valuable advice for young marketers starting their careers. Marie-Sophie emphasizes the importance of observing people, understanding AI, and gaining diverse experiences in different marketing environments.

In this episode, Jennifer LoBianco shares insights from her marketing career and current role as Chief Marketing Officer at Best Life Brands.

She discusses her journey into marketing and how she approaches go-to-market strategies for multiple healthcare-related brands. Jennifer emphasizes the importance of understanding customer needs and adapting marketing approaches as companies grow.

Key topics covered include:

Jennifer provides a blend of strategic thinking and practical advice, drawing on her extensive experience across various industries. Her perspectives offer valuable lessons for both new and seasoned marketing professionals.

In this episode, we dive into the world of marketing with Bartosz Bielecki, Chief Marketing Officer at Commerce Media Tech.

Bartosz shares his journey from basketball journalist to marketing leader. He offers insights on go-to-market strategies, demand generation, and the role of AI in content creation.

The discussion covers key marketing topics like metrics, branding challenges, and product marketing's impact on sales. Bartosz also shares his leadership philosophy and advice for aspiring marketers.

Throughout the interview, Bartosz emphasizes the importance of adaptability, listening skills, and understanding the bigger business picture in marketing.

This episode provides valuable lessons for both new and experienced marketers, offering a blend of practical advice and strategic insights from a seasoned CMO.

In this episode, we dive into the world of B2B healthcare marketing with Adriana Rangel, Chief Marketing Officer at Nilo.

Adriana shares her journey from software engineering to marketing, highlighting how her technical background and artistic talents blend in her current role.

She discusses Nilo's innovative platform for healthcare companies and explains their account-based marketing approach.

Adriana offers insights on content creation, the use of AI in marketing, and the importance of revenue metrics.

She also shares valuable advice for aspiring marketers and her views on effective marketing leadership.

This conversation covers a wide range of marketing topics, from go-to-market strategies to branding, providing a comprehensive look at modern B2B marketing in the healthcare sector.

In this episode, we talk with Ubayd Q., Chief Marketing Officer of HealthRescue Partner. Ubayd shares his journey from art and design to digital marketing and healthcare technology.

He discusses how HealthRescue Partner helps healthcare practices overcome challenges and achieve success. Ubayd explains their approach to marketing, including:

Ubayd also offers advice for aspiring marketers, emphasizing problem-solving skills and adaptability.

This conversation provides valuable insights into marketing strategies for the healthcare industry and tips for marketers at any stage of their career. Whether you're interested in healthcare tech or looking to improve your marketing skills, this episode has something for you.

In this episode, we dive into the world of marketing with Richard Mendis, Chief Marketing Officer at HireLogic. Richard shares his journey from tech to marketing and offers insights on go-to-market strategies, demand generation, and the impact of AI on marketing.

Key topics include:

Richard also provides valuable advice for aspiring marketers, emphasizing the importance of embracing new technologies and being ready to adapt in a rapidly changing industry.

This interview offers a wealth of knowledge for both seasoned professionals and those just starting their marketing careers.