Content Matterz

“They” said having a podcast does not offer a good return on investment. But that’s wrong.

Podcasts offer a ridiculous return on investment.

This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast”

You can read the full article here.

Below is a preview of the article:

We’ve all cold-called, networked, and tried to connect with people, looking for new business. And we’ve all lost money and time in the process. But on this day, the CEO reached out to us. He drove to our office, spending his time and money to talk to us. And he wasn’t just doing us a favor. He came because we could offer him something he wanted and needed, the ability to talk to the public through our podcast.

And that’s leverage. Producing the podcast does cost us something in both time and money, but it’s easily affordable, and it’s a great deal, considering the value we can create for our listeners and guests, value that means them offering us their time is a great deal for them.

And when one CEO comes to talk, others follow. Some of them decide to work with us, becoming paying clients for many years.

That sure beats cold-calling!

And then consider all the other benefits we’ve received from hosting a podcast that we’ve discussed in our blog (here, here, and here) and on the podcast itself (here and here).

That’s leverage. That’s return.

As of January 2023, there were at least 3.02 million podcasts. That sounds like a lot, but when you consider that the city of Phoenix, AZ metro alone has almost 5 million people, you realize 3 million is actually not a lot. There’s plenty of room for new podcasts. Your podcast.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

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Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Editing a Podcast for Quality Sound

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Audible Style Blog | The Return on Investment of a Podcast”.

The post The Return on Investment of a Podcast | Audible Style Blog appeared first on KazCM.

We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of them start with creativity that connects people. And with the community aspect of Web3–that’s where it has the potential to go to another level. Community is the keyword in that.

This short episode is all about how creativity connects people. 

This episode is a clip from the episode on SportsE+ titled, “Web3 | NFT Player Cards With DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Creativity Connects People”.

The post Creativity Connects People appeared first on KazCM.

Content + Technology = Where It’s At

How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. 

This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other creatives to seeing what is happening in the Web3 space.

This audio is a clip from the episode on SportsE+ titled, “NFT Player Cards with DPC Labs Founder, Daniel Pardo“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• “I Feel Pretty Connected Right Now”

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “Education Through Content”.

Podcast Guest: Daniel Pardo | Founder – DPC Labs

Providing athletes of all ages the opportunity to own their own moment — with NFT Players cards.

DPC Labs: website | Twitter | Instagram

Daniel Pardo: LinkedIn | Twitter

The post Education Through Content appeared first on KazCM.

People freak out! That’s what happens when content is taken out of context.

Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO (listen here). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s context. Seek to understand. Snippets, segments, bits, headlines — they are all useful, but we must understand the risk. Now if someone really does seek to understand, this is where the long-form content along with snippets work together for the better. 

This episode is a clip from the episode on SportsE+ titled, “Cybersecurity For Web3 | Conversation With Eden Data Founder, Taylor Hersom“

In case you haven’t noticed, we love podcasts. In fact, we love building podcasts. Everything from development to production. Because of all that, we’re building a one-of-a-kind podcast network. If you have a podcast or are looking to launch a new podcast then we should talk. You can message me on Twitter @eric_kaz or hit us up any way that works for you. Let’s talk about your podcast joining this one-of-a-kind podcast network. 

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Are a Must in 2022 +

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to (and reading too!) this Content Matterz podcast episode, “What Happens When Content Is Taken Out of Context?”.

The post What Happens When Content Is Taken Out of Context? appeared first on KazCM.

Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias (via Wikipedia). Now add the internet to the existing potential of recency bias and we have a problem. 

Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific)? That’s mind-boggling!

An internet recency bias does not sound like the best combo.

Just because someone calls you right now, doesn’t mean you should answer the phone — or if you do answer the phone, that doesn’t mean you should stop reading this

It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic.

We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of us to think there aren’t negatives.

Now more than ever, people have access to immediate content all over the world. This includes good news and more typically, bad news. Bad news sells. Bad news generates user engagement. And all the news nowadays includes all the comments about the news (good and bad). This is where it gets toxic. It could be as simple as you are excited that your football team won a game, you leave a comment to that news saying as much, and here come the naysayers — saying how they got lucky, they aren’t good, or much worse. Or the news could be related to something devastating or it could be clickbait to get you to go down a scary rabbit hole. 

Simply put, online content is affecting our lives. And sometimes it is in amazing ways, but we are seeing how online content is affecting our lives for the worse. We hope a podcast episode like this featuring a mental health professional will help. We hope to create content for the better and content to make you think. And we hope you too will create content with these same things in mind while understanding all sides of online content.

More about the guest of the episode: How Online Content is Affecting Our Lives For the Worse

Derek Bylsma of Millennium Counseling Center:  Website | LinkedIn

Derek Bylsma was a guest on our podcast Entrepreneur Perspectives. The episode where this full conversation can be heard is titled, “Therapist Shortage + Consuming Bad News“

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Content:

• Podcasts Changed My Life

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “How Online Content Is Affecting Our Lives For the Worse”.

The post How Online Content Is Affecting Our Lives For the Worse appeared first on KazCM.

Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR is the Founder and CEO of Shift Group. They help build the best sales teams in the world with the best athletes in the world. He knows a thing or two about sharing stories, selling services and products, building teams, being a part of winning teams, and more.

The main takeaways from this episode:

• Tell the story the way you want it told — control your narrative

Yes, there is absolutely unlimited potential when it comes to podcast and content creation. Maybe someone will offer you millions of dollars for your podcast, maybe it will net you a new client or your dream job, maybe it will help get you into college, or maybe it will create more value for your business. The point is, there are known and unknown benefits. And while it’s hard to sit down and spreadsheet the ROI (return on investment) of podcasting, that doesn’t mean there isn’t an ROI. Maybe it’s an intangible ROI or maybe it’s ludicrous! Like thousands of percent ROI.

JR Butler was a guest on our podcast, Sports Bring People Together, on the platform SportsE+. Listen to that full episode here.

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Podcasts Changed My Life

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcasts Are a Must in 2022 +”.

The post Podcasts Are a Must in 2022 + appeared first on KazCM.

The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode. 

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

We also featured a segment from these podcasts on how “podcasts saved his life“.

We’re obviously big believers in content creation so hearing this story about how creating content changed Mark’s life had us nodding along and listening. Because it’s true — creating content changes lives. I talk about how reading, writing, and listening had an impact on me before, during, and after building KazSource (and still today). 

You don’t know how the content you create will benefit you–or someone else. It’s something you can’t measure. And sometimes it has nothing to do with any sort of measurement. And other times, the measurement is far greater than anything you could have ever imagined!

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Creating a Positive Atmosphere Through Content and Conversations

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Creating Content Changes Lives”.

The post Creating Content Changes Lives appeared first on KazCM.

When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. 

Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here:

Social Anxiety, Bullying, and Meditation

How Podcasts Saved My Life

Clearly, we like podcasts. So hearing this story about how podcasts changed Mark’s life piqued our interest in many ways. I talk about how audio (podcasts and audible books) had an impact on me before, during, and after building KazSource (and still today). 

Mark shares a story of listening to The Tim Ferris Show when Tim Ferris talked about being suicidal in college — Mark at the time he heard that story was suicidal in college. Listening to this episode and thousands more changed Mark’s life — saved Mark’s life.

Sometimes you don’t know how the content you consume will impact you–or how the content you create will impact someone else. It’s simply not all about the return you can spreadsheet. Sometimes it has nothing to do with the return. And sometimes, the return is far greater than anything you could have ever imagined!

In case you haven’t noticed, we love podcasts. In fact, yeah, you should have one. We’ll even build it for you. A podcast that is. Simply contact us here – we’ll get your podcast published, fast. 

——

Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Therapist Shortage + Consuming Bad News

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Podcasts Changed My Life”.

The post Podcasts Changed My Life appeared first on KazCM.

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of:

– Content introduces people

– Content is the ultimate back check

– Content is your proof of concept

– Content added up is your body of work

– Connecting through content

A bit more about podcasting:

From a 2022 report by Infinite Dial, 62% of Americans have listened to a podcast. This means an estimated 177 million Americans! Even more, that is an increase from 2021 of 57%! (source: Riverside)

So yeah, podcasting is a big deal. And it is growing — fast. So we will continue to talk about podcasting, a lot. And we will continue to produce podcasts. Because we have seen it work — over and over again!

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We want to produce your podcast — we make it easy! Contact us here.

Sign up for your new favorite email right here.

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Useful links from this episode:

• Podcast Production by KazSource

Related Podcast Episodes:

• Your New Favorite Email Newsletter #1 | Ted Lasso, Podcasting, and Long Walks

Connect:

• Eric Kasimov: Twitter, LinkedIn

Wrap Up:

• Thank you for listening to this Content Matterz podcast episode, “Connecting Through Content”.

The post Connecting Through Content appeared first on KazCM.