Meghan Casey literally wrote the book on content strategy practice.

Her book, "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right," has helped innumerable content strategists do better content work.

Meghan is updating the book now to bring it into line with modern practices and to account for the many changes in the field since the book was first published.

https://ellessmedia.com/csi/meghan-casey/

Greg Dunlap is on a mission to help people create better content for the web.

As Director of Strategy for Lullabot - a well-known consultancy that is best known for its work with the Drupal content management system - Greg helps clients develop good websites.

As the author of a forthcoming book on web content authoring, Greg is taking his next step toward helping people create better content for the modern web.

https://ellessmedia.com/csi/greg-dunlap/

Artificial intelligence is driving a wave of change in content strategy practice. 

AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. 

Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. 

https://ellessmedia.com/csi/jeff-coyle/

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated.

That's when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches and sketching them on whiteboards for his co-workers, Jesse collected his discoveries into a manuscript that would become the first textbook for the new field of UX design.

https://ellessmedia.com/csi/jesse-james-garrett/

As content strategists and designers we do our best to create experiences that inform and empower our users.

Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice.

Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor.

David Dylan Thomas and Dayana Kibilds are having an ongoing dialog about these important topics and let me eavesdrop on their conversation.

https://ellessmedia.com/csi/dave-day/

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust. 

Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining the benefits of the technology, most notably via her very popular YouTube channel.

Ashleigh Faith works with content knowledge graphs and explains the technology via her very popular YouTube channel.

https://ellessmedia.com/csi/ashleigh-faith/

The use of artificial intelligence in content design and content operations is emerging and evolving quickly.

As is the case with many new technologies, it might at first look like robots are coming to steal jobs from humans. But, according to May Habib, AI is more likely to create more, and more interesting, work for people.

May and her team at Writer are developing an AI platform that's designed to support human creativity and improve content operations.

https://ellessmedia.com/csi/may-habib/

Modern communication on the web is best when it's semantic and meaningful, networked and conversational.

Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in.

Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution of web content and her expertise in cultivating marketing conversations.

https://ellessmedia.com/csi/teodora-petkova/

Natalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation.

Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie's new book is a must-read for anyone building or managing a content strategy program.

https://ellessmedia.com/csi/natalie-dunbar/

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS.

Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways.

https://ellessmedia.com/csi/kate-thomas/