Content Strategy Insights

At Booking.com, they've been helping travelers with their trip planning for many years.

The arrival of generative AI has given them new ways to help travelers with this business-critical task.

Over the past year, Chris Cameron has applied his UX writing and content strategy skills in ways both familiar and new to help build a new AI-powered Trip Planner tool that integrates with Booking.com's travel-booking app.

https://contentandai.com/chris-cameron/

Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. "

UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators.

While she sometimes bristles at the need to constantly defend and describe her team's work, Relly also realizes that that is, in fact, the most important part of her job.

https://ellessmedia.com/csi/relly-annett-baker/

Like many digital practices, search engine optimization is becoming more conversational.

Not long ago, SEOs had to make their best educated guesses about what was working to get their websites to rank better. Now, by focusing on both feeding information to and gleaning feedback from Google's knowledge graph, Jason Barnard helps companies craft content strategies and messaging architectures that keep their brand prominent in Google's search results.

https://ellessmedia.com/csi/jason-barnard/

Education often lags behind tech trends. Not in the case of AI. And not when Lance Cummings is involved.

Lance conducts academic research on AI content operations and has worked both with technical communicators and with content entrepreneurs in the creator economy.

Along the way he has discovered concepts and practices around structured content that apply across prompt engineering, tech writing, and influencer content creation.

https://contentandai.com/lance-cummings/

As content design becomes entrenched as a UX design practice, leaders from the craft are beginning to move into design leadership positions.

Melinda Belcher's ascent to her current design management role is an instructive and inspirational story of professional development, creative team leadership, and community building.

https://ellessmedia.com/csi/melinda-belcher/

Dave Birss has had a busy 2023.

Since developing his first AI course for LinkedIn Learning early in the year, he has produced five more courses and has become the learning platform's most popular AI instructor.

https://contentandai.com/dave-birss/

Over the past five years, Lisa Jennings Young has pioneered the adoption of AI tools in content-design practices at Twitter and Microsoft.

Lisa has watched in real time the realization of the benefits of natural-language AI tools to help govern and create content, as well as to assist with content-design research and operations.

https://contentandai.com/lisa-jennings-young/

Navigating the complex and multifaceted online media landscape can be a disjointed and disorienting experience.

Scott Abel has a method for smoothing out online customers' experiences. His "content unification" approach benefits both the organizations that create content experiences and the customers who are navigating them.

https://ellessmedia.com/csi/scott-abel-2/

At Trusted Shops, Claudia Francesca Mueller and her colleagues have built an AI-powered chatbot called Piuma that lets non-writers access content guidance through a natural-language interface.

It took just a few weeks to launch the initial version of Piuma, building the chat interface with Voiceflow and using the LangChain development framework to access both their content design guidance and OpenAI's API.

Even though the chatbot's functionality matched their users' expectations almost perfectly, they still find that they have to constantly collaborate with their partners to fully understand their needs and communicate the benefits of the product.

https://contentandai.com/claudia-mueller/

The basics of building a design system are fairly simple. Ensconcing a system in an organization's culture so that it's actually adopted and used is a more complex undertaking.

Dan Mall takes a content-first approach as he helps organizations evolve their design systems from projects to products and ultimately to firmly embedded practices that let teams deliver the efficiency and consistency benefits that such systems offer.

https://ellessmedia.com/csi/dan-mall/