Content Strategy Insights

Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients.

It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club.

https://ellessmedia.com/csi/gladys-diandoki/

Mike Atherton is well-known in the content world for his work at institutions like the BBC and Facebook and for his co-authorship of the influential book Designing Connected Content. His latest content project appears at first to be less serious.

Newsbang is a daily AI-produced satirical news show. Its content is based on real historical news but delivered by AI-created stereotypical newscasters. The result is fun, but the process of creating the show has added real-world technical skills to Mike's professional toolkit.

https://contentandai.com/mike-atherton/

Wojtek Aleksander is a business-focused, inclusive content designer based in Poland.

Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products."

One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar.

https://ellessmedia.com/csi/wojtek-aleksander/

As AI is storming into content design and operations, Elizabeth Beasley is taking a patient and deliberate approach to adopting it in her practice.

Elizabeth works on security and identity products at Intuit, so the experiences she designs have to be reliable and trustworthy, hence her identification as a "risk nerd."

She has also navigated big business changes before, like the shift from cable broadcasting to video streaming, and saw in those transitions the benefits of being a cautious and curious adopter of new technology.

https://contentandai.com/elizabeth-beasley/

Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams.

At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content.

https://ellessmedia.com/csi/barbara-blythe/

Maaike Groenewege began her content career in technical communication. She is now a leading voice in conversation design for AI.

Maaike draws on her technical writing background in her conversational AI practice, having observed that whether you're writing for humans or designing prompts for LLMs, you have to truly understand your audience and consistently provide clear and specific instructions.

https://contentandai.com/maaike-groenewege/

Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work.

Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions.

Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers.

https://ellessmedia.com/csi/nicole-michaelis-2/

Rebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice that is taking on fresh importance in the age of chat-based AI applications.

Since the publication of her book "Conversations with Things" (co-authored with Diana Deibel) three years ago, the tech and media worlds have fundamentally transformed, but the conversation-design principles that set the foundation for the book remain as relevant as ever.

https://contentandai.com/rebecca-evanhoe/

Terry Roach helps enterprises build a "web of connectedness" that helps them understand what's happening across the span of their business

Built on an ontological understanding of business that is expressed in a knowledge graph, his methods and technology help enterprises develop a holistic understanding that can be expressed as an operating manual that all stakeholders can consult.

https://ellessmedia.com/csi/terry-roach/

Andy Crestodina has been developing high-quality content for his business customers at Orbit Media for more than 20 years.

As they have incorporated AI into their workflows at the agency, Andy has discovered that the best use of these new tools is to improve the quality of their content and service offerings rather than simply doing more.

https://contentandai.com/andy-crestodina/