Content Strategy Insights

Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy.

Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds.

But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community.

https://ellessmedia.com/csi/shannon-leahy/

The arrival of generative AI gives content designers a whole new toolkit. As with any new set of gear, there's some learning that comes with the new capabilities that the tools afford.

At Expedia, Chelsea Larsson is leading her team of content designers into the AI design future with fresh takes on the planning, design, and evaluation skills that designers have always relied on.

https://contentandai.com/chelsea-larsson/

The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems.

John Williams explores these new ecosystems and modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO at Amplience, a headless-CMS company.

https://ellessmedia.com/csi/john-williams/

Like most tech professionals, content designers are extremely interested in how AI might affect their work and employment prospects in the future.

Patrick Stafford and his colleagues at the UX Content Collective recently conducted research to explore the impact of AI on the future of the profession, as well as the attitudes and opinions of content designers about new AI tools and practices.

https://contentandai.com/patrick-stafford/

Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO.

She also sees similarities between AI engineers and content professionals, both of whom endeavor to create meaning with language.

https://ellessmedia.com/csi/deborah-carver/

Figuring out how to best adopt new technology is difficult at any time for any organization. AI tech rachets up this challenge to new heights.

Wouter Sligter helps companies understand the capabilities and limitations of LLMs and related technologies to create trustworthy experience-delivery platforms.

Transparency is a key element in implementing solutions that evoke and support the authentic human experiences that underlie these systems.

https://contentandai.com/wouter-sligter/

Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives.

She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system.

Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale."

https://ellessmedia.com/csi/tuija-riekkinen/

Lasse Rindom both consults with enterprises on AI projects and talks on his podcast with business and technology experts about their thoughts and discoveries.

In both his consulting practice and his podcast conversations, Lasse has discovered both tremendous opportunities and potentially pitfalls when adopting enterprise-scale AI solutions.

https://contentandai.com/lasse-rindom/

Michael Haggerty-Villa's work with content and designs systems spans the history of these practices. From his work at eBay on one of the earliest design systems up until today, he has been at the forefront of both content strategy leadership and design system innovation.

This conversation focuses on design systems, but it was inevitable that Michael's content strategy wisdom would shine through, too.

https://ellessmedia.com/csi/michael-haggerty-villa/

As we navigate our paperless offices and admire our sleek compact computing devices, it can be hard to imagine the impact that our digital experiences are having on our communities and the planet.

Gerry McGovern studies the environmental impact of the digital industry. He has uncovered an alarming story of unsustainable growth, toxic side effects, and human misery.

https://contentandai.com/gerry-mcgovern/