In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to ensure that your partners and sponsors are maintaining a level of quality and helpfulness when sharing the stage with your content champions. Listen below these scribblin s from our notes: Do you care more about your company than your audience? Listen to [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to win intracompany content battles. Listen below these scribblin s from our notes: The problem of content agreement and the difficulty in getting everybody on the same page. The content champion has to defend the honor of the realm. Follow @handythinks Listen in [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to earn the attention of traditional media for your content. Listen below these scribblin s from our notes: The Curated Newsroom The Influence and Authority of Traditional Media Four Main Types of Media Paid, Owned, Earned, Shared Getting the Attention of Traditional Media What [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss promotion, marketing and distribution of 10x content. Listen below these scribblin s from our notes: Promotion, Marketing and Distribution of 10x Content More notes coming Soon… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss how to make your content readable and ultimately digestible. You work really hard to drive traffic to your content. Now let’s keep them reading! Listen below these scribblin s from our notes: What is digestible content? Using sub-heads and the right heading tags Lists [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss How YouTube and Multimedia Affect SEO for Your Content. Here are some scribblin s from our notes: The video we are discussing Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email | Twitter

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing The History of SEO An example of 2007 thinking from Moz Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss an issue raised by Rand Fishkin over at Moz. Here are some scribblin s from our notes: The video we are discussing more coming… Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

True heroes aren’t born, they are created. In today s episode of Content To Go, Rush Olson and Chris Handy discuss how Rush Olson of Rush Olson Creative & Sports came to exist. Here are some scribblin s from our notes: Origins & Family Passion for Sports The importance of knowing your industry’s language His approach, “What all do we need?, [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss self-deprecating humor in marketing communications. Here are some scribblin s from our notes: How making fun of yourself can endear you to your audience. Know-it-alls Brain color Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: [...]