In today s episode of Content To Go, Rush Olson and Chris Handy discuss more about Sad Songs and Waltzes and how to be a rock star at your company without waiting to be discovered. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Nick Sal Avoiding Yokos Follow @handythinks Listen in iTunes or [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss Sad Songs and Waltzes and their market viability for the the next four quarters.. Here are some scribblin s from our notes: Sad Songs and Waltzes Choose Yourself Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join [...]

In today s episode of Content To Go, Rush Olson and Chris Handy have a follow-up discussion on turning your live event into a content marketing factory. Here are some scribblin s from our notes: Texas Rangers Weather Day Follow @handythinks Listen in iTunes or Stitcher. Leave Us A Review (It helps us grow the audience!) Join the discussion: Email [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss turning your live event into a content marketing factory. Here are some scribblin s from our notes: Big presentation of your brand – make the most of it Who are your celebrities? establish rights to use material get them to promote the band outside [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss your content champion. Every organization must have a content champion. In VSBs, it’s you. In larger organizations, it’s still you! The champion has to own it and have a stake in its success.. Here are some scribblin s from our notes: He or she needs [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning the right length of your content. Here are some scribblin s from our notes: We discuss how long any one piece of content should be including: blog posts videos tweets (yep, there’s an ideal length that’s not 140) videos and a whole lot [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: We discuss: Capital Expenditure Sunk Cost Vs. Production Cost – Sometimes Its Smarter To Get Our Own Equipment Making the most of each production session. [...]

In today s episode of Content To Go, Rush Olson and Chris Handy discuss planning your content production for getting the most out of your time. Here are some scribblin s from our notes: Know what you want to accomplish – your goal Budget – do a cost-benefit analysis. This might be a good stage to figure out everything [...]

In today’s episode of Content To Go, Rush Olson and Chris Handy discuss building a content strategy and beginning with the end in mind. Here are some scribblin’s from our notes: Pick a business problem to solve – SMART GOALS Specific – Your goal should be unambiguous and communicate what is expected, why it is [...]