If there is any topic that throws creators through a loop and sends brands into a spiral... its usage. We are breaking down our interactions in both brand and creator spaces to give you the need to knows about all things organic and paid ad usage. From definitions and expectations to rates and contracting necessities, we've got you covered.

Timestamps:

• [0:22] Let's talk usage.
• [4:10] You always need a contract.
• [5:03] Why do influencers think they can charge for usage?
• [7:22] Usage on a site.
• [11:44] Paid ads usage.
• [13:00] Whitelisting.
• [15:24] Spark ads. 
• [19:03] UGC/Usage and perpetuity. 
• [21:02] Takeaways. 

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