Content with Humans

Leonie Seysan (content writing agency, Article Writers Australia) and marketing career coach Emma Graham discuss the current job market and marketing roles, marketing career progression, fractional CMOs, AI, in-demand skills, and more.  Whether you’re just starting your marketing career or looking to make the leap into a marketing leadership role, Emma has some useful tips.

Need to elevate your visibility as a topic expert or industry leader? In this episode Leonie from Article Writers Australia speaks with Shoma Mittra, ghostwriter, self-publishing assistant, and DIY PR trainer. Shoma shares her insights into the process of writing, publishing, and marketing a business book, and into how small and medium businesses can learn to find their own opportunities for media exposure.

Chat GPT presents a huge opportunity for smaller businesses, particularly around the creation of custom GPTs – but many aren’t sure how to harness it. 

In this episode, host Leonie Seysan speaks with Adam Walsh from Bizualize. Adam has been creating custom GPT applications and showing others how to do it from the time it became an option.

Adam talks about how custom GPTS are being used, and how quick and easy it can be to create one – some of his 1-hour DIY workshop clients have created a working tool within the hour! 

From creating tools to attract potential clients to drastically reducing the time taken for regular admin tasks, the possibilities are plenty. Listen in to get your own ideas flowing!

In this episode of Content with Humans, Leonie speaks with content marketing strategist Johnna Ehmke from Kaleidoscope Marketing & Events. Now a fully-fledged Australian citizen, Johnna began her career in the USA, and was sent to Australia by her employer to help establish the AU marketing team and introduce their software to the Aussie market. Leonie speaks with Johnna about the cultural differences between the USA and Australia, content localisation, her marketing career, the challenges of managing stakeholders, creating thought leadership content, and marketing creatively on tight budgets. Great tips for companies planning to enter the AU market, and advice for junior marketers just starting their careers.

Leonie Seysan, Director of content agency Article Writers Australia, speaks with SEO consultant Pulkit Agrawal from UR Digital. An informative conversation about the bad practices seen within the industry and the trends that are on the rise. If you’re struggling with the concept of SEO, Pulkit has some helpful tips to help you manage the process, producing the best result for your business.

Leonie Seysan speaks with European translation and content localisation expert Anja Jones from AJT. An interesting look at the issues involved in creating or adjusting content and marketing material for foreign markets, and the importance of good translation and localisation. Anja shares some funny examples of brand translation fails and common mistakes brands make when entering foreign markets. If you’re extending into foreign markets and translating website copy, Anja has some helpful tips to help you manage the process for the best result.

Leonie Seysan speaks with videographer Dave Power about content marketing and video production, work life balance, creating thought leadership content, and AI. Dave has some useful tips for people planning to create video content for their business.