Why do some agencies thrive in difficult markets while others struggle under the same conditions?

In this solo episode, Brent Kelly explores one of the most powerful leadership concepts agency leaders often overlook: context. The way you interpret market conditions, staffing challenges, and opportunities for growth directly impacts the decisions you make, the behaviors you reinforce, and ultimately the results your agency achieves.

Brent breaks down how elite agencies approach hard markets, soft markets, staffing concerns, and professional development differently than average agencies. You'll learn why leadership isn't about reacting to circumstances, it's about creating the right perspective.

Key Takeaways:

• Why context drives behavior and behavior drives results
• How elite agencies respond differently to hard and soft markets
• The leadership mistake many agencies make when it comes to staffing
• Why preparation and practice separate top performers from average performers
• Questions every agency leader should ask themselves about the culture they're creating

If you're ready to create better results, take our free assessment at www.sitkins.com/getmyscore to uncover the biggest opportunities in your agency.