Context rot is one of the most underestimated risks in artificial intelligence today. In this episode of A Beginner’s Guide to AI, we explore how AI systems trained on static data slowly drift away from reality while continuing to sound confident, helpful, and persuasive.

You’ll learn why large language models struggle with time, why feeding more information into AI can backfire, and how outdated knowledge quietly sabotages decisions in marketing and business. This episode explains the difference between timeless principles and perishable insights, and why trusting AI without checking freshness can cost credibility and money.

Key topics include context rot in AI, outdated training data, long context window limitations, AI decision-making risks, and practical strategies like retrieval-augmented generation and smarter context engineering.

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About Dietmar Fischer:

Dietmar is a podcaster and AI marketer from Berlin. If you want to know how to get your AI or your digital marketing going, just contact him at argoberlin.com

Quotes from the Episode

• “Fluency is not accuracy, even though our brains desperately want it to be.”
• “More context doesn’t make AI smarter, it often makes it confused.”
• “AI confidence is cheap. Verification is expensive.”

Chapters

00:00 Context Rot and the Illusion of Smart AI

05:42 Why AI Knowledge Freezes in Time

12:18 When More Context Makes AI Worse

19:47 Business and Marketing Risks of Context Rot

27:05 How to Reduce Context Rot in Practice

34:40 What Humans Must Do Better Than AI

Music credit: "Modern Situations" by Unicorn Heads 🎧

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