Contracting Simplified

This week for the [Ask A Protractor] series we have Amanda Giuliano. She has came on the show to answer the question, "What has motivated you more than anything else?" You won't believe what she told me on the show.

Listen today and be #Inspired #Motivated and #Educated!

#Protractors - Making A Difference 

When I first met Tim Molinaro @into_the_dirtshop online, I was impressed with his YouTube channel. But it wasn't until I was speaking with him here on this show, that I learned how he started his contracting business.

Typically, a contractor will go into business, and then start marketing it. First, build a website, then start doing social media. And if you're really motivated, you start a YouTube channel.

Well, Tim's story is totally different. He started with YouTube. This generated so much work for him, that he started his own contracting business. 

Wow! What a story! I know you'll be inspired, motivated, and educated by Tim's story. There's so much to learn in here. I bet you'll want to come back and listen to this not a few times in the future. 

As always, if you have any questions, please send them to me at [email protected]

Thanks so much joining us today!

#Protractors - Making A Difference! 

Today's question for the [Ask A Protractor] series is..."How Do You Explain The Value Of A Design-Driven Project?" Xavier Garcia @ninzanstudio has agreed to come on and share what he's learned through the years. His background is in architecture and design, and he definitely gives an authoritative, and authentic conclusion to the question.

Dig in to this episode today, and be Inspired!

#Protractors - Making A Difference!

What you'll learn today in this [Marketing Minute]... is how to get people to your Instagram channel from your website. This actually came into me as a question. Somebody asked, "What is an effective way to get company website viewers to check out your Instagram?" And so I have compiled my answer to that question into five different points.

*NOTE: For all these methods... Instagram has to be a major, major part of your marketing plan. You don't want to be sending people off of your website to go check out Instagram if it's not a major part of your marketing plan. With that in mind, here are FIVE ways that you can get website visitors to check out your Instagram channel.

Some of these five things might be a little bit advanced if you're not actively in the back end of your website and know how to work with some of the plugins and stuff. You might want your website developer to listen to this and help you out with it. But hey, they're really not that hard. All of this stuff you can do, and I want to make it as easy as possible.

If you do all five of these you should have a pretty rock-star website as far as your Instagram connection goes. All right?

So, here we go. Here are 5 Things You Can Do To Get Someone To Check Out Your Instagram Channel From Your Website.

This [Featured Guest] episode is very inspiring! John Malecki from @john_malecki was a professional athlete and played football for years in the NFL. Then he transitioned into building stuff for others, and branded himself online as "The Builder." He has done extremely well on social media, and you are sure to come away with at least one useful social media marketing tip that will help you increase your social presence online.

This show is packed full of powerful quotes like these:

• "If you want to build a tribe, you have to be putting content out there consistently."
• "With any social platform you want to make sure you are not focusing on the numbers. Focus on building a quality group of community-based individuals who are invested in what you are doing."
• "If you decide to run Facebook ads, make sure that you have a one click call-to-action on there. Don’t run ads just to get views. It’s not worth it."
• "Never be afraid to ask questions. We all want the industry to win. So never be afraid to reach out to someone you look up to."
• And Much, Much More! 

Listen to this episode today. Be Inspired! And then go take action on one tip you learned. 

#Protractors - Making A Difference! 

In this episode of the [Ask A Protractor] series David Cooper has agreed to come on and share his experience with his business at @dcooperelectric. 

"I had six guys working for me within the first few years that I was in business and I did not know how to handle it. I wasn't prepared for something like that." 

"I had all these guys and I had all this work and I had all this money coming in but I didn't understand the logic of running a business..."

"You don't have to worry about what a competitor is doing... or you don't have to worry about what you think you should be doing. Do what you're comfortable doing."

This is a great episode, and I think it will be inspiring and motivating to you. 

#Protractors - Making A Difference!

In this "Marketing Minute" episode we take a quick look at the 4 main factors that Google uses to determine who gets to be on the first page of Google. 

Actually Google has over 200 rankings factors. But today we are going to look at the TOP 4 factors.

Ranking on the first page of Google does not happen over night. It takes a while. And Google wants to make sure to provide the best results possible to someone's search. Therefore, it's very important that you understand these basic factors. It will help you as you go about your day building up your online presence. 

Let me know if you have any followup questions at [email protected]

Thank you so much!

#Protractors - Making A Difference!

What! Why would someone CHOOSE to keep his company small? Why would you not grow it big, and then make it bigger still? As it turns out, not all professional contractors want to have big companies. Today's Featured Guest is Brian MacAllister @bjmacwoodwork and he has quite a story to tell!

.....

Brian knows what it's like to own and run a massive company - to the tune of 350 employees. A major life event "woke him up." And now, he has a small handful of customers, and he's as happy as can be.

.....

Listen to our featured guest today, and learn:

• How Brian grew a massive company in a foreign country.
• What happened to Brian that caused him to downsize.
• How to get people to spread the word about your services.
• The #1 Key to make even difficult customers happy.
• Why you shouldn't accept an enormous responsibility of paying off a huge business startup debt based on work you hope you get.
• ...And Much more!

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Listen today and be inspired!

Many of you have questions about whether to show line items on your proposals, or whether it's best to just give a lump sum. So, Mike Dennison from @DennisonContracting has agreed to come on the show and tell us how he does it and why. 

This is a fast-paced episode that will educate you and inspire you regardless of how you do your proposals. Whether you do lump sum or line item, the most important thing about being a Protractor is making a difference in your community. And this episode is all about that. 

Listen today, and be inspired!

Read the entire blog post here: http://protractorpodcast.com/ap5

#Protractors - Making A Difference!

It’s so tempting to get on the bandwagon and start ordering stickers, signage, and branded t-shirts to promote your business. Today on the show, Tim Roman from Imperial Builders talks to us about the right way to build a Luxury Brand even if you don’t have a large budget.

Although this question was sent in to us to Ask a Protractor, we’ve decided to make this a special show on the Marketing Minute. This is a show you will want to bookmark and listen to over and over again. There are a lot of key elements inside that will help you build a luxury brand and attract high end clients.

Inside you’ll discover:
▪ Why branding is JUST as IMPORTANT as building the business itself.
▪ The only 2 things needed to SEPARATE yourself FROM the competition.
▪ The importance of WOWING your clients INSTEAD of spending money on stickers, signs, and branded t-shirts.
▪ Why you should be OVER-COMMUNICATING Everything Everyday!
▪ How “traditional” branding strategies are NOT bringing the same ROI as new technology rolls out, and WHAT you can do about it.
▪ …and much more.

If you have a question you would like to send us for the show, please send them to [email protected]
Thank you so much for your support, and for sharing this show with your followers. We greatly appreciate it!

Also, you can read the entire show at www.protractorpodcast.com/mm4