Life is full of surprises. Twists and turns keep things interesting. But to break your back, move from Malibu to the Mountains, and start a new business all in one year??? Yep, that’s what Paul Lundgren from Lundgren Construction told me happened to him in this very interesting episode.

And to top it all off, he shared how he includes his wife and 9 children in his family business.

Needless to say, this is a very educational and inspiring episode. Listen and learn today.

• Why Paul says you have to keep learning or you’ll die.
• How to keep up with all the changes taking place or else fall behind.
• How to grow your business in a new city where no one has ever heard of you before.
• How to get the tools you need even if you are just starting out.
• Why Paul puts his brand on everything, including his kid’s shirts.
• .... and so much more!

As I went through this episode to get it ready to publish, I realized that it is a bit shorter than most Featured Guest episodes we do every Wednesday. But I also felt like Paul shared so much knowledge that it felt like an entire hour long episode. I know you’ll get a lot of gold from this one. Get it now.

Are you still "doing it all?" Have you been thinking about whether you might run a more profitable business by narrowing down your specialty?

Well, it turns out that you aren't the only one asking that question. This question was sent in to us to ask on our "Ask a Protractor" series. 

Mike Segal from @morrisdecks agreed to come on and share his experience, and how narrowing his specialty has greatly increased his profits. 

You'll be inspired by this episode as you discover:

• How EFFICIENCY has enabled @morrisdecks to charge more, get jobs done faster, and produce a much better finished product.
• The different ways you can SPECIALIZE in your existing business.
• How to make the proposal part of your job QUICKER because you specialize.
• How Specializing helps the entire team know what to do on each job, and makes training the new guy as EASY as taking a sip of coffee in the morning.
• Specializing actually INCREASES your reputation and allows you to sell bigger jobs than you've ever dreamed possible.
• ...and much more!

 Ok, so specialzing may not be for everyone. But if it's something you're thinking about anyway, then listen to this episode today. And if you just want to be inspired and motivated by listening to a really great guy like Mike Segal... then get this episode and listen to it today.

Thank you so much for your support and encouragement of this podcast. If you have a question you would like to hear us address on the [Ask a Protractor] series, please send it to [email protected] and as always, please share this show with your followers. We greatly appreciate it!

Protractors - Making A Difference

In this episode we dive into the subject of the 21st Century Homeowner and how they think. This directly effects how you market your business to them. 

If you rely on last century methods to market your business then you are already behind. It's important to build your online presence in such a way that will attract future clients to you. 

The purpose of this episode is to get you thinking. After going through this content, put on your thinking cap. Spend some time thinking through what you are doing online, and whether it really is attracting a 21st Century Homeowner to you or not.

If there are other subjects you would like to hear about on the Marketing Minute, please send me a message at [email protected]

Thank you so much for your ongoing support. I appreciate you all! You are a #protractor in your community making a difference. Don't settle for less than the best. Live your life on purpose, and don't look back!

Thank you,
Martin Holsinger, show host

He's famous on Instagram for his daily depot run, or better referred to as "Popa Run." 

But what most people don't know is the very interesting story of Tom Popa's life behind the scenes.

In this episode you'll learn:

• The booming business Tom ran before the recession took it down.
• Why it's so important to save money for "rainy days."
• The amount of money you should have saved up as your emergency fund.
• When is the best time to talk about things going bad.
• The 3 keys to success as a contractor
• And of course, How to start in a new market even if nobody knows you yet.

...and so much more.

Tom has experienced a lot in his career as a contractor, and you will be very inspired, as well as educated to run your business at a higher level. 

If you love this show, please share it with your friends. This is how more contractors, just like you will find out about it. Also, please leave us a review on iTunes. 

Thank you so much!

Have you ever struggled with knowing what to write about on your company blog? Well, that is a question we have today on the "Ask A Protractor" series.

Brad Leavitt @aft_construction agreed to come on the show and share with us the tips and tricks they are using right now to come up with content for their company blog.

Listen today and discover:

• How to leverage your team for blog ideas.
• How to listen to your customers for new blog ideas.
• Tips on how to find content ideas without wasting time.
• How blogging increases traffic to your website.
• ...and much more!

Blogging is not going away. It is a great way to show that you are an expert in your field. Listen to this show today. Be educated, inspired, and motivated to make your company blog a major piece of your marketing puzzle. 

If you have a question you would like us to ask a Protractor, or if you have a guest you would like to hear... please send us an email at [email protected]

Thank you so much for your support!

We'll see you here next time on the Protractor Podcast!

Today for the Marketing Minute, we are going to be talking about one of the most important pages on your website.

It's been proven many times by different statistics, from different sources, that your about page is one of the most frequently visited pages when people are looking you up and checking you out online.

Therefore, it's important for you to write an about page that your new visitors are going to love.

In this episode you'll discover:

• The 5 secrets to writing an about page new visitors will love.
• How to attract the right customers to you on your about page.
• The important elements of your story that you need to tell.
• How to convince your prospect that you understand their situation.
• And how to get a free worksheet that will walk you through writing your about page.

Writing an about page is often one of the hardest pieces of content for a business owner to write. But it doesn't have to be hard. Listen to this episode today, and discover how to easily write an about page new visitors will love!

Thanks for listening! 

Have a great day. And please share this podcast with your friends and followers. 

I saw a bird’s eye view of a massive luxury home on Instagram one time. The home was built by Jeff Rogers Custom Homes.

It was such an incredible build that I re-shared it on my profile. And then later, when I started this podcast I thought, “I would LOVE to have that builder tell his story for us here.” So, I mustered up the courage and asked him if he would come on the show and share his story and experiences with us.

And he agreed.

It was such a great time with Jeff, and I know you are going to be very inspired by his many experiences in the homebuilding industry.

• How to grow your business even during economic uncertainty
• How to find good employees who will work very hard for you
• What to do with every lead that comes your way
• Why you should save your money, especially when doing large builds
• The crucial factor you must do to keep your clients satisfied.
• ...and much more!

Again, you don’t often get to sit at the feet of an older man who’s been in the homebuilding industry for decades. This is your chance. Listen to this episode today and Be INSPIRED!

If you love this show, please share with your friends. That is how contractors, just like yourself, find out about this show. Use the hashtag #protractorpodcast

If you have a business, and a family, you've no doubt asked this question before. Business/Family balance is an issue that faces us all. 

And now that we have these thin little pieces of plastic in our hands all day long, it's even easier than ever before to screw up the proper balance. 

For this episode of "Ask A Protractor" Natalie Ganske from Knight Custom Homes has agreed to come on and help us get an answer to this all important question.

Inside you'll learn:

• How Natalie and her husband have a meeting to talk about these things
• How the very thing we are trying to do for our kids could actually work against them
• The importance of setting boundaries in the home
• How to be truly present with your kids when the world is begging for your attention
• How to fight for those things truly worth fighting for
• ...and much more.

This is a great episode of honesty and transparency. Be prepared to feel conviction, inspiration, and motivation to live your life more on purpose. And to run your business, rather than have your business run you. 

Listen to the show today...

Thank you for your ongoing support. If you love this show, please share it with a friend and leave us a review on iTunes. We great appreciate it. 

I highly urge all contractors to listen to this short message, and implement these tips this week! 

I don't how much longer Instagram is going to be giving you this kind of reach, inside the homes of your perfect customers for free. 

Inside this episode you'll learn:

• How Instagram is showing stories by location
• What that means for you as a contractor
• And step-by-step how to start taking advantage of this opportunity.

Listen to this short message, and take action immediately. Test it out and start getting in front of people in your location every single day, through your Instagram stories. 

If you're enjoying this podcast, please share it with others, and leave us a review on iTunes. Thank you So much! 

Have a great day!

Martin

Not all of us were born knowing what we wanted to do for our careers. And Todd Thomas sure wasn't either. He grew up just like most people, and simply continued in the path of his father and mother.

.....

As you listen to his story today, you will be very inspired with how he followed his passion to get to where he is today...And the success he's enjoying because of it.

.....

In this powerful episode you'll learn:

• An early mistake he made trying to be and do everything for everybody. 
• WHY he chose a unique name for his company
• How his website WORKS like a showroom BEFORE people ever call him in person.
• The SPECIFIC items he leaves in a gift basket for EVERY client when they are finished.
• The TOP 3 places online where they are seeing a POSITIVE ROI.
• The marketing method that is GIVING him $150,000 remodel jobs.
• The software he uses for ALL of his kitchen designs and what that DOES for his customers.
• The UNIQUE way he is hiring new employees.

...and SO much more!!!

.....

This episode is one that will motivate you to keep going, and inspire you to truly make a difference in your communities. 

Listen today, and as always... please share it with your friends and leave us a review on iTunes. Your support means so much to us!

Thankyou!