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Angela Brown shares her journey in the cleaning industry and how she leveraged digital marketing to grow her business. She emphasizes the importance of understanding that they are in the people business, not just the cleaning business. Building trust with customers is crucial, and Angela highlights the significance of credentials and professionalism in winning their trust. She also discusses the importance of setting clear expectations and boundaries with customers to avoid scope creep. Angela shares her late adoption of digital marketing and how it transformed her business. Angela Brown shares insights on how to build a successful business before the internet era and the importance of consistency and reliability in customer service. She emphasizes the need to create a positive reputation through word-of-mouth and the power of being on time and consistent in service delivery. Angela also discusses the use of customer relationship management (CRM) software to keep track of customer details and personalize interactions. She recommends seeking expertise from specialists in different areas of business and continuously learning and applying new knowledge.
Takeaways
Understanding that you are in the people business, not just the cleaning business, is crucial for success.
Building trust with customers requires professionalism, clear communication, and meeting their expectations.
Setting clear boundaries and expectations with customers helps avoid scope creep and ensures efficient operations.
Digital marketing can be a powerful tool for business growth, even in traditional industries like cleaning. Building a successful business before the internet required creativity and strategic thinking.
Consistency and reliability are key factors in creating a positive reputation and generating word-of-mouth referrals.
Using customer relationship management (CRM) software can help track customer details and personalize interactions.
Seeking expertise from specialists in different areas of business can lead to better results.
Continuous learning and applying new knowledge is essential for business growth and staying ahead of the competition.
Sound Bites
"We're all about cleaning and we are here to help you with your... today we're talking about how to grow your cleaning business or grow your small home service business with digital tools."
"We are a marketing company and a recruiting company that just happens to do roofing."
"We have to learn to read people. We have to learn to understand their good moments and their bad moments and how to interact with them."
Chapters
00:00
Introduction to Angela Brown and her background in the cleaning industry
08:23
The importance of trust and professionalism in the cleaning industry
16:11
Dealing with customer requests and avoiding scope creep
29:36
Utilizing Customer Relationship Management (CRM) Software
40:09
Seeking Expertise: The Key to Business Growth
Keywords
cleaning industry, digital marketing, business growth, trust, credentials, professionalism, clear expectations, boundaries, scope creep, business success, customer service, consistency, reliability, word-of-mouth, customer relationship management, CRM software, personalization, expertise, continuous learning
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Nate Santos, owner of Santos Bros Plumbing, shares his journey into the plumbing industry and his plans for scaling his business. He explains how he got into plumbing through his uncle's company and how he initially resisted the idea. However, he eventually joined his uncle's team and gained experience in the trade. Nate talks about the growth of his business, including getting a second truck and his plans to add more trucks in the future. He also discusses the importance of branding and how he incorporates his love for horses and cowboy culture into his business. Nate emphasizes the value of having a coach and seeking knowledge from experienced entrepreneurs. Nate Santos, owner of Santos Bros Plumbing, shares his marketing strategies and business growth plans. He emphasizes the importance of providing excellent customer service and going the extra mile to stand out in the industry. Nate discusses how he obtained over 120 reviews on Google by focusing on customer satisfaction and asking for feedback. He also talks about his marketing efforts, including doorknob hangers, social media memes, and his eye-catching truck wrap. Nate's goal is to continue scaling his business by making each technician more profitable and expanding his fleet of trucks.
Takeaways
Sound Bites
Chapters
00:00
Introduction and Background
12:54
The Value of Coaching
29:57
The Benefits of Investing in a Truck Wrap for Advertising
40:01
Scaling a Plumbing Business: Making Technicians More Profitable and Expanding the Fleet
49:59
Attracting the Right Customers and Weeding Out Price Shoppers through Branding and Professionalism
57:08
Conclusion
Keywords
plumbing, business growth, scaling, branding, coaching, entrepreneurship, plumbing, customer service, reviews, marketing, business growth, customer satisfaction, doorknob hangers, social media memes, truck wrap, scaling
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
In this episode, Enmanuel Tejada interviews Jackson Blackburn, the owner of Mount Baker Window Washing and Cleaning. Jackson shares his journey of starting and growing his business, from his upbringing in Connecticut to his move to Bellingham, Washington. He discusses the challenges he faced and the lessons he learned along the way. Jackson emphasizes the importance of marketing and building a strong brand to grow a business. He also highlights the need to focus on higher-value tasks and delegate lower-value tasks to drive business growth. In this conversation, Jackson Blackburn, owner of Mount Baker Window Cleaning and a business coach, shares insights on the power of marketing and referrals. He emphasizes the importance of investing in marketing to reach a wider audience and generate more referrals. Jackson also discusses the significance of building a vision for employees and offering opportunities for personal and professional development. He highlights the role of company culture in attracting and retaining employees. Additionally, Jackson provides digital marketing tips and emphasizes the need for systems in scaling a cleaning company.
Takeaways
Chapters
00:00
Introduction
00:33
Jackson's Background and Upbringing
04:30
Discovering Bellingham, Washington
07:45
Starting a Business
11:39
Challenges and Lessons Learned
22:40
Current Role and Focus
28:46
Starting Over and Growing the Business
31:26
The Importance of Marketing
32:01
The Power of Marketing and Referrals
36:09
Building a Vision for Employees
39:02
Creating a Company Culture
46:18
The Importance of Systems in Business
55:57
Advice for Scaling a Cleaning Company
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Welcome to another episode of The Digital Toolbox Podcast!
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!
Today our gest is Chase Grant, the owner of Grow Landscaping in Trinity, Florida.
On this episode me and Chase discuss various topic including being as efficient as possible, scaling as fast as possible, getting success from door hanger and door knocking, and much more!
Grow Landscaping Website: http://growlandscapingservices.com/
Chase Grant's Instagram: https://www.instagram.com/thechasegrant/
Go Growth Club Community: https://www.skool.com/grow-growth-club/about
WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!
Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today!
https://webpixel.ai/
551-280-9195
[email protected]
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Welcome to another episode of The Digital Toolbox Podcast!
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!
Today our gest is Brian Schwartz, the founder of I Want To Mow Your Lawn, a registered Non-Profit in New Jersey. They offer essential landscaping to older adults, military veterans, and people with disabilities that cannot afford it or cannot do it themselves.
On this episode me and Brian discuss various topic including what sparked Brian to start the non-profit, staying motivated during difficult times, and much more!
I Want To Mow Your Lawn Website: https://iwanttomowyourlawn.com/
I Want To Mow Your Lawn Instagram: https://www.instagram.com/iwanttomowyourlawn/
WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!
Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today!
https://webpixel.ai/
551-280-9195
[email protected]
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Welcome to another episode of The Digital Toolbox Podcast!
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!
Today our gest is Chris Wisniewski, the owner of ICS HVAC in Belleville, New Jersey.
On this episode me and Chris discuss various topic including being repeatable with SOP's, Chris' marketing approach for residential and commercial work, and much more!
ICS HVAC Website: http://icshvac.com/?utm_campaign=gmb
ICS HVAC Fabebook Page: https://www.facebook.com/ICSHVAC/
WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!
Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today!
https://webpixel.ai/
551-280-9195
[email protected]
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Welcome to another Episode of The Digital Toolbox Podcast!
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!
Today our gest is John Montillo, the owner of Montillo Electric in Lyndhurst, New Jersey.
On this episode me and John discuss various topic including going all in on your dreams, joining a Labor Union or Open Shop, advice on how to break into the electrical industry, and much more!
John Montillo IG: https://www.instagram.com/johnmontillo/
Montillo Electric Website: https://www.montilloelectricllc.com/
WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!
Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today!
https://webpixel.ai/
551-280-9195
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
Welcome to another Episode of The Digital Toolbox Podcast!
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are today. This is a very conversational podcast and we do not stick to a pre-written script. We keep it real!
Today our gest is John Spier, then owner of Spier Electric in New Mexico and Owner of the Warhammer Electric brand on Instagram and YouTube.
On this episode me and John discuss various topic including starting an electrical business, how relationships are key, and work life balance.
Spier Electric IG: https://www.instagram.com/spierelectric/
Warhammer Electric IG: https://www.instagram.com/warhammer_electric/
Spier Electric Website: https://spierelectric.com/
WEBPIXEL is a digital marketing agency for home service contractors. We help you turn clicks into customers so that you can stop relying only on word of mouth referrals!
Let us show you how we leverage Website Design, SEO, and Google Ads to make it rain with qualified leads! Get in touch with us today!
https://webpixel.ai/
551-280-9195
If you are in need of branding or marketing help for your landscape or hardscape company, book a FREE 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call
From the publisher's feed
Each episode features a guest in the home services industry, sharing their personal journey and the challenges they've overcome to get to where they are.
This is a very…