This Podcast Is Episode Number 0345, And It's About Construction Business Blueprint For Updating Plans And Setting Goals As another year winds down, it's a good time to reflect on your recent construction business successes – and consider what you'd like to achieve in the coming twelve to fifteen months. One tiny change in your process can help you grow your Construction Company. Entrepreneurs are typically highly creative and optimistic; as a result, they often have difficulty narrowing down their ideas from among all the exciting possibilities, whether it's an opportunity to expand to a new market or choosing a better time management strategy. Set priorities As you update your business plan, focus on what's most important for your construction business to achieve this coming year. Then break your goals down into smaller tasks, maximize productivity, and enjoy the little successes that lead to significant changes. (More on this below) Keep in mind Randal's Contractor Success M.A.P. (Marketing-Accounting-Production) to help you stay on track and provide you with solid direction to reach your target. Think different Your priorities in the coming year may be to hit a specific revenue target, launch a new service/subscription, or tap an entirely new market. An important thing to keep in mind as you make plans to move your construction business forward is how you'll stay competitive. For instance, it's essential to review your pricing strategy on an annual basis, to ensure you continue to attract new prospects and retain clients. As part of your overall business planning process, spend some time on competitive intelligence, too. Include in your plans how you'll increase value for your offerings and continue to stand apart from the crowd. Review your bookkeeping reports and consider the insights of your accountant moving forward. Find money If scaling your service-based business is on your agenda for the year ahead, and you don't have savings earmarked to fund your ideas, you'll want to make sure your business plan includes adequate financial planning. Applying to a lender for a business loan is one option. In this case, you'll want to include up to date cash flow reports, income statements, budgets, and projections in your plan for a potential lender. If your construction business doesn't have a credit history, you may need to look at other options for financing your plans. Using a business credit card regularly and paying off the balance can help you build a good credit rating, which will help you prepare to apply for a loan down the road. Again, your accountant can help provide additional financial advice and support as you update your business plan, based on your most current financial records. While some of you love planning, others feel overwhelmed by the process. How do you decide on just a handful of goals that take priority, with so many moving parts that make up a construction business? Set SMART Goals Focus your efforts and increase your chances of achieving your goals by the SMART guideline: Specific, Measurable, Achievable (Attainable), Realistic, and Time-Bound. Start by defining your top three business goals for the next four quarters. With those in mind, do some research to help you decide on the best way to achieve those three goals – and a reasonable timeline for meeting specific targets. Redefine your brand Is the elevator pitch you used a year ago – even six months ago – still accurate? Unless you are crystal clear on who you are as a construction company, whom you're here to serve, and what you hope to achieve in the next one to three years, it's going to be hard to come up with meaningful goals. Take a look at your company vision, mission statement, and core values. If they need tweaking to reflect where your construction business is today and where you want it to go, start there. Then you can move on to setting some useful long and short term...