Sales letter vs Brochures which one wins for marketing?

Everyone is intrigued by putting together brochures for your marketing

 Is the time spent finessing a brochure really worth it.

Does it bring the results you want or is it just a pretty piece.

How many do you have to print up.at a time .What if you change or add a service?

   It really SCREAMS sales  so how do your get people to read it.

Now let’s take a sales letter believe it or not it doesn’t scream sales like a brochure.

With a good marketing sales letter you’re building a relationship with the reader you know what  is on their mind that you a can help them with.

You are actually leading them where you want them to go to the end of the letter they can’t randomly look at flaps on a page and get glassy eyed and throw the brochure away.

With a letter you can print one at a time or a hundred at a time.

Make as many changes as you want.

Consider multiple mailings to the same potential clients we recommend at least 3 sequences to a campaign. The more you mail to the same people the better your response rate is.

The key is to get your message read change up the type of envelopes.

Track it, track it.t rack it

Always make sure your letter has a call to action .

 If done properly your sales  letter actually become  your sales agent .

Ron Musgraves

Veteran pressure washing contractor  30 years in business

Specializing in side walk cleaning sticking to the one thing niche.

Growing consistently by doing the opposite of what others do especially in a down economy,

Grow by establishing relationships.

Are systems important to growing your business? Ron really lets you know how important systems are to the success of the growth and sustainability of your company. Consistency is the key to success.

Ron divulges a really big secret to your business growth and success.

And shares with everyone what got him into business.

Ron shares the one thing that defining thing that ah hah moment that changed everything for his business.

 He explains how to have customers and business for life.

Why you want to be true to your customer base. Future referral dollars.

Ron leaves you with an action item to start you on to the road to success.

The infamous silver bullet everyone is looking for to be successful.

Is there really a sliver bullet a shortcut to a successful business?

We‘ve searched long and hard to actually find out that there is a silver bullet, it’s the silver bullet that you create and its hard work. But once you have everything  in place then and only then it becomes easy.

It’s sort of like the story of pushing a car from a dead stop to get it rolling along, at first it’s hard to get it going but once you’ve got it rolling you can with ease push it along with one hand. Your business is like that.

It starts with consistency in your marketing and your follow up processes and then tracking it.

Once you’ve taken the time to get the systems put together then the consistency of your marketing and follow up is like pushing the car with one hand.

So create those marketing campaigns and track them to find out what works. The key to success in marketing is to fail fast .If it doesn’t work find out why and modify it or dump it, Don’t get caught up with throwing away good money on another campaign because you have postcards left.

Chances are if you don’t get any results it’s not worth doing.

Never stop marketing it’s just like that car once you stop it’s a real effort to get it started again.

The nice part about having leads coming in all the time even when you are busy now you can be picky about what you want to take on.

It’s not that way when only a few leads come in.

Be consistent about the follow up and keeping in contact with your existing customer base .NEVER EVER  be put in a position of letting your customer forget about you.

NEVER EVER give your competition the opportunity to steal your customer.

To be consistent you’re going to have to build a system to make it work

A couple of my favorite tools is google calender to remind me that I have scheduled much of my follow up material to go out or when its time to send out my newsletters,

Be consistent in your marketing, follow-up and tracking and you will build your silver bullet. On the road ot success.

Marketing to new customers or marketing to existing customers? That is the question.

So do I spend money marketing for new customers or do I spend that marketing money on my existing customer base introducing new products. Or just keeping in contact so they don’t forget about me?

Granted new customers are nice and growing your business is good but to grow your business at the cost of driving off or losing the customers who got you to where you are is not good business.

This week we talk about a scarce business mentality and an abundant business mindset and how to take advantage of it,

We also talk about how to legally print you own money with that abundance mindset.

We also talk about how not to be forgotten by your customer base and give you 5 ways to stay in contact so your competition doesn’t steal you customer.

If you don’t want customers who complain about price why do you offer discounts to get new customers?

If you want to give discounts, give them to the valuable customers you already have. Or a referral reward to refer a friend or family member.

If you’re a plumbing contractor we give you an excellent strategy to increase your business without adding one new customer. If you not a plumbing contractor you might be able to pull out the nuggets for your business.

How  about taking your poor preforming customers your C and D customers and sell them off to your competition you achieve 2 things your competition is now busy with their new customers they are not chasing you and now you can focus your time and energy on  the customers you enjoy servicing and selling to.  

One of the Keys is, think about what you want be creative stop following  everyone else .You can have more business and be more profitable  with your current customer base, especially if you have been in business for more than 5 years.

If you are going to go after new business  decide to spend as much on marketing to your existing customer base as you dedicate spending  dollars to acquiring new customers.

 92 % of customers trust recommendations from friends and family.

98% of businesses rely on referrals to get new business…

… only 3% have an actual strategy for generation referrals.

Referrals are the life blood of every business.

Customers, business associates, friends and family   think enough of you to refer your business.

Most business owners don’t realize that this portion of your business can actually be a pot of gold if handled correctly.

If you knew what your life time value of a customer was this revenue would really resonate.

I believe that the people who refer our company do so because they like us ,trust us, and we have supplied them  a great value during and after the transaction. After because we have customers for life.

I also believe that it’s my responsibility to let the person who referred me how their referral was handled. This is the sincerest form of appreciation.

Create a system to say thank you. Send out cards is a great way it can be set up you can make up your own card send a Starbucks card out all in one shot.

Referral marketing is the best way to keep in contact with the people who refer you on a regular basis.

The cost for referral marketing  is so little  compared to  a boring ad.

With referral marketing you’re targeting people who like you , know you and trust you its like buying a great stock that grows in value and also pays a dividend.  

Be purposeful about the people who refer your business they are  the people who are instrumental  in growing your business.

Networking is it real marketing?

What is a mastermind?

Charlyn Shelton Social Media Interpreter.

When is the best time to raise prices for contractors??

This one is about a successful Painting contractor

who found that niche sweet spot in their marketplace  where they could implement the successful systems that    loaded with  nuggets of tremendous information that  could help you in your business.

What does it take to be a leader?

How do you keep our customers happy?

Really defining our target market.