Sandi specializes in working with in the construction trades.

        Sandi’s contact information 813-407-2013 or  [email protected]

This one is about GOOD contractor marketing, how to create good direct response marketing with a call to action.  We go through seven steps to creating a successful ad and how you appeal to that emotion. How to get your piece of marketing in the A pile. What makes it captivating is it the headline the offer could it be both? We discuss how to have your marketing be the information giver, prescreens them predisposes them and warms them up for the sale. We go over what you need to have great  marketing and know what you should expect so that you don’t get bullied by sellers of  bad advertising

Contractor Secret Weapon first podcast

Have you really thought about your marketing we've put contractor marketing into 3 categories.

we decided to go with the GOOD the BAD and the BORING we are going to start with the boring side of the marketing.which most contractors gravitate to.We will give you enough information to know what boring marketing is  and show ou how to stay away from it and to help you discover how to move your marketing in the right direction   so you actual get a return on your  marketing and not feel like you are throwing money into a black hole knowing you need to market bu not knowing if it is actually working

This one is about the types of bad marketing pieces what to look for and what not to do.

We are going to talk about bad marketing and what a bad marketing piece really looks like .

No real compelling offer to the consumer. We talk about the proper and improper place to put your to put your information, your logo.

Why cluttered ads get glossed over by the consumer. And why clutter ads don’t bring you the return you would like.

Why in your marketing dollar amounts in savings are more effective than percentages.

We discuss why some discounts actually can scare the potential customer away. Why some postcards pull better than others even with the same content on them.