Show Notes:

• 00:30: How Amanda built Fitbit’s B2B marketing strategy
• 2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator”
• 5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency
• 8:48: How to build a successful podcast
• 10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)
• 12:49: Integrating personal branding with your company
• 13:28: What are the best KPIs for building inbound marketing and user acquisition?
• 15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours”
• 17:59: Understanding your audience
• 19:31: The benefits to implementing a contrarian content marketing strategy
• 20:29: How to expand your content to multiple platforms and formats
• 22:28: Learn from the “recap strategy,” solving your own problems first
• 22:49: How to leverage agencies to use your tool
• 24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit”
• 26:01: Learn more from Amanda after this podcast

Show Links:

• Fitbit’s Challenge Idea Generator
• SparkToro’s SparkScore (free tool)
• SparkToro’s Office Hours
• SparkToro’s Fake Follower Audit (free tool)
• SparkToro’s Audience Reach newsletter
• Learn more about Amanda on her website
• Follow Amanda on Twitter
• Follow Drew on Twitter
• Send us an email

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