Content and Conversation: Organic Growth Insights from Siege Media

Contrarian Content Marketing with SparkToro’s Amanda Natividad


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Show Notes:

  • 00:30: How Amanda built Fitbit’s B2B marketing strategy
  • 2:27: Why putting effort in tools pays off, Fitbit’s “Challenge Idea Generator
  • 5:40: Amanda’s lessons and strategies as Head of Marketing at Growth Machine: SEO & Content Agency
  • 8:48: How to build a successful podcast
  • 10:48: “Influence the influencer strategy,” approaching guests that have a strong following (and get noticed)
  • 12:49: Integrating personal branding with your company
  • 13:28: What are the best KPIs for building inbound marketing and user acquisition?
  • 15:09: Give users evergreen resources, SparkToro’s virtual event series, “Office Hours
  • 17:59: Understanding your audience
  • 19:31: The benefits to implementing a contrarian content marketing strategy
  • 20:29: How to expand your content to multiple platforms and formats
  • 22:28: Learn from the “recap strategy,” solving your own problems first
  • 22:49: How to leverage agencies to use your tool
  • 24:55: The #1 converting piece of content for SparkToro, “Fake Follower Audit
  • 26:01: Learn more from Amanda after this podcast

Show Links:

  • Fitbit’s Challenge Idea Generator
  • SparkToro’s SparkScore (free tool)
  • SparkToro’s Office Hours
  • SparkToro’s Fake Follower Audit (free tool)
  • SparkToro’s Audience Reach newsletter
  • Learn more about Amanda on her website
  • Follow Amanda on Twitter
  • Follow Drew on Twitter
  • Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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