Contributor Wednesday

Is your die-hard attachment to an “old fashioned” sales process actually to blame for lackluster web lead conversion results? Maybe so… join Christy Cunningham in this month’s episode as she questions status quo sales milestones and challenges us to look at virtual sales processes outside of the senior living industry for inspiration.

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The past two years have pushed senior living professionals like never before. This month, senior healthcare operational leader Jerald Cosey, HFA, discusses the importance of goal setting, mental toughness, and the need to carry on. 

Connect with Jerald.

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Workforce retention is a top priority right now as we are in an employees’ market. At Magnet Culture, we teach there are numerous ways to attract and keep people without giving raises; however, now’s the time to discuss wages.

On this episode, workforce thought leader, Cara Silletto discusses the importance of investing and budgeting for competitive wages. If our ultimate goal is to achieve staffing stability for high quality care for our residents, it’s time for this important (and maybe difficult) conversation.

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Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.

“Choose Wisely” said the Knight in Indiana Jones and the Last Crusade.  How do you choose what is good for you? Host David Hopkins explains.

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Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.

Join hosts Josh and Lucas as they welcome Cara Silletto of Magnet Culture back to the podcast. The trio discusses how genuine leadership and employee investment are needed to ignite change in the senior living industry. Cara shares ways to combat COVID-caused anxiety.

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Are you at risk of going extinct? In this episode, Christy Cunningham highlights the reasons why longtime senior living sales and marketing professionals are being left behind and four ways to seek growth before it's too late.

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Senior living professionals have many responsibilities both operationally and clinically. These responsibilities are compounded by the pandemic, staffing challenges, and natural disasters. This month, senior healthcare operational leader Jerald Cosey, HFA, invites you to join a family discussion. A discussion designed to confront the current challenges to compete with our mindset and advance senior living forward.

Connect with Jerald.

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Workforce, staffing, turnover, OH MY! It seems the theme for quarter 3 is workforce shortages. There are more open positions than there are applicants at times. Right now, retention of our workforce is critical. The more we lose, the more we have to replace. Since most of the turnover is from front-line new hires, onboarding MUST be effective. In this episode, workforce thought-leader Cara Silletto, MBA, will share insights on the new workforce and onboard strategies that keep people longer.

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Crowns and Pineapples can help you overcome frustration. David Hopkins explains on Contributor Wednesday Ep. 67.

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Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and information at BTGvoice.com.

What does it take to truly be different? In this episode, Christy Cunningham shares five values prevalent in start-up business culture and challenges us to find innovation through a different approach to senior living sales and marketing.

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