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10 Questions with Tim Lazor, President of The Convenience Marketing Group

Tim Lazor, along with host Joan Zaczyk, discuss the value of a creating a Podcast focussed on marketing in the convenience industry. They cover the need for Retailers, Distributors and Suppliers to differentiate their companies, products and services, and how this can grow sales and margins.

Tim answers these questions:

1. Why are you creating a marketing podcast for the Convenience Industry? What's the value?

2. What drives you nuts about the current state of marketing in the Convenience Industry?

3. What value should convenience leaders expect from a marketing-focused podcast?

4. What is the Convenience Store Marketing Manifesto? What does Redefining The Future Of Convenience Store Marketing, Communications & SALES SUCCESS involve?

5. What is the thinking behind it? What is your vision of marketing in the Convenience Industry's future?

6. Talk about your approach to creating meaningful marketing differentiation as it applies to the Convenience Industry?

7. Why is marketing differentiation important in the Convenience Industry category today?

8. How and Where do leaders in the Convenience Industry start this differentiation?

9. Give me an example? What and where are the points a Convenience Industry leader can use marketing differentiation?

10. Where can folks in the convenience industry learn more?

http://conveniencemarketing.net/

http://conveniencemarketing.net/

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The Coronavirus Crisis Continues...

New protocols are being implemented by states...

And it's wreaking havoc on convenience stores, convenience distributors and suppliers/manufacturers supplying the channel.

It's also reconfiguring the industry and how it operates.

Employees are concerned. Convenience Stores are at risk of closing if an employee tests positive. And Distributors are working around the clock to make deliveries. Ditto for Manufacturers.

What you need right now are more insights and ideas to minimize your risk, stay open and operating, and ultimately, survive the crisis.

You can. In this new podcast, Tim Lazor of the Convenience Marketing Group discusses a new approach and new ideas to assure you and your team have thought through every possible way to prevent the spread of Covid-19 while serving customers and taking care of employees.

You'll Learn:
•What specific type of crisis this is, and how to manage it.
•How To Asses Your Stores, Gain Trust, Communicate Your Crisis Story.
•Think OCD About The Virus.
•Customers Approaching Your Store: Risks & Expectations
•Gas Pump Ideas
•Entering The Store: What The Customer Feels & Sees TODAY
•The New Foodservice Expectation
•Must Have Products & Pricing
•Hidden Opportunities & The Future Of A RECONFIGURED Category.
And much more!

Tim Lazor, President

http://conveniencemarketing.net/

http://conveniencemarketing.net/