Conversations at The Edge

Your organization is only as strong as its people.
Mis-hires cost you millions (that’s not an exaggeration) in precious dollars and wasted hours.
How will you be able to scale up without drama if you are falling victim to inefficient hiring practices?

This is a clarion call: neither your biz nor you deserve all of this. Every person on your team should be a high performer. That’s why the Topgrading methodology — regarded as the most effective hiring method on the planet — is part of Growth Institute’s learning pathway!
It’s time for you to take a deep dive into it.

We invited Michelle LaVallee, certified Topgrading Coach & International Talent Advisor, to share with us the wins she has gotten to conquer by helping companies do things the Topgrading way. With over 20 years of international experience across large organizations and start-ups, Michelle is a multicultural operational expert masterful in reengineering organizations for their strategic fulfillment.

Listen to this episode of Conversations at The Edge with Michelle LaVallee to discover the keys to increasing the percentage of A players within organizations.

What if you could create the finest, most profitable, and best-run version of your business?

There’s no catch: it is feasible.

All you need is to go straight to the point and focus on twelve key areas of improvement (always practicing them over and over with pig-headed discipline).

This is how the legendary sales expert Chet Holmes’ The Ultimate Sales Machine came into being 15 years ago, standing today as essential reading for anyone who wants to transform their organization into a high-performing, money-making force.

Are you all set to improve the way your biz operates by solely devoting your time to crucial aspects?

We invited Amanda Holmes, CEO of Chet Holmes International and sought-after keynote speaker, to share with us the framework by which the Holmes legacy has helped over 250,000 companies worldwide (including Fortune 500 enterprises) to become number one in their industry.

Listen to this episode of Conversations at The Edge with Amanda Holmes to discover the keys to doubling your sales faster.

Since the internet came into our lives, it’s been a game-changer.

The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically.

It’s time for you to take a stand.

And doing so implies re-understanding how marketing & sales are coupling and interacting today.

Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before someone reaches out to you. What this means is that your marketing must be held accountable for revenue. And your sales process, at the same time, needs to evolve and become part of your marketing: both strategies must overlap so you can convert those prospects during that 80% into customers.

We invited Marcus Sheridan, renowned author, and keynote speaker, to share his experience in bringing customers through the door amid this fast-paced technology era. Marcus is the author of the bestselling content marketing guidebook, “They Ask, you Answer,” deemed the “#1 Marketing Book” in 2017. Moreover, he has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more.

Listen to this episode of Conversations at The Edge with Marcus Sheridan to learn the keys to leveraging your marketing & sales strategies.

Traditional sales techniques are losing ground.

According to the US Department of Labor, within the next 2 years, the overall sales staff will be reduced by 22%. Where are they going? 

The online world. Online selling, online buying, online transactions.
Bigger sales are going to happen digitally. The explanation is as follows: 59% of the people out there don’t want to see a salesperson. They have all the information needed to make a decision. Search engines are proof that information is more accessible than ever.
How are you going to react to these technology-driven changes?

We invited Tom Searcy, a nationally recognized author, speaker, and consultant, to help you navigate through the new sales era. Tom is the foremost expert in large account sales and, as the CEO of Hunt Big Sales, he has helped clients land more than $5 billion in new sales.

Listen to this episode of Conversations at The Edge with Tom Searcy to discuss the keys to adapting and thriving in the new era of sales.

Every company is on the lookout for disruptive and innovative growth strategies.
Nonetheless, most strategies are ineffective. They look like yesterday’s schemes, with the only difference being that leaders try to do things a little bit faster, a little bit cheaper, and a little bit harder.

How can you turn the tables? Here’s a clue: do you remember when you were a 5-year-old whose LEGOs weren’t simple plastic-made blocks but rather the portal to a brand-new world full of possibilities? This way of thinking is innate to you and is what you should aim at when building your business.

It all comes down to taking the pieces at your disposal and stacking them up in a unique way. You NEED to build something different that has the potential to change the world.

We invited Kaihan Krippendorff, a renowned keynote speaker and best-selling author of five books, to help you develop more disruptive ideas to impact your business. Kaihan has helped companies including Boeing, Citibank, CVS Health, L’Oréal, Microsoft, and Verizon with their growth strategies, thus generating over $2.5B in revenue for them.

Listen to this episode of Conversations at The Edge with Kaihan Krippendorff to explore the keys to outthinking your competitors.

Attracting and retaining great talent is one of the foremost strategic challenges for every business, regardless of size or industry.

Indeed, research has shown that one excellent employee can replace three good employees.
What can you do in this respect?
 
Compensation happens to be one of the largest expenses of any company, so it’s of paramount importance to take the same pool of money, but produce a greater ROI, to convert an irritation into a strategic driver of results. Forward-looking compensation schemes are critical to your company’s success.

We invited Verne Harnish, Growth Institute’s Principal & Co-founder, to guide you through the Five Design Principles that should form the foundation for your compensation scheme. Verne leads the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide, and is the author of the bestseller Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards.

Listen to this episode of Conversations at The Edge with Verne Harnish to discuss the keys to attracting and retaining the best talent out there.

Far too many companies have a top-class products but fail at generating the impact they are supposed to. 

Consequently, they don’t grow at the pace they should. If this resonates with you, then some tweaks are likely to be required: a branding problem is at stake.

How to sort it out?

Narrowing the distance between where your current growth is at and the growth YOU deserve requires these: forging a world-class brand to position your company as an authority, competing on value instead of price, improving your marketing spend, increasing the overall customer lifetime value, and inspiring raving fans who become your best salespeople. But that’s just the beginning! 

We invited Re Perez, a renowned best-selling author, and keynote speaker, to share with us his expertise on the concepts and strategic tactics of world-class branding. Re is a former Fortune 500 brand consultant turned entrepreneur and runs as the CEO of Branding for the People, a firm that focuses on small to mid-size clients to help them create impactful brands. Listen to this episode of Conversations at The Edge with Re Perez and start accelerating your business by developing a world-class brand.

It is possible to get where you are going at a faster pace with less effort......And peak performance will steer your business in that direction! But, how to get peak performance out of you or your team members? Here’s the catch: CHANGE is where it all starts. You must strive for developing flexibility of behavior since it will enable you to remain at the top of your game whilst embarking on a rocky trial and error journey until you conquer that much-desired to-be state and the top-performing skillset that comes with it. Adaptability is crucial. Here’s where the Accelerated Change Mechanisms of Excellence (ACME) model jumps in. A 7-stage framework, ACME serves as a very pragmatic roadmap for you to flee your comfort zone, embrace changes, and maximize your capabilities and results. The rationale behind it is that the mind is a mechanistic model with variables that you can set up and adapt according to your goals. We invited Gina Mollicone-Long, author of the best-selling book The Secret of Successful Failing, compelling speaker and peak performance coach to share with us her collection of techniques, best practices, and hacks that help A players achieve peak performance all around the world. Gina is the co-founder of The Greatness Group, a personal development company, and has trained/coached/spoken to tens of thousands of people on all continents. Listen to this episode of Conversations at The Edge with Gina Mollicone-Long and start getting results faster with less effort.

Running a company is no easy endeavor. There may be times in which you find yourself second-guessing all the decisions you’ve made to level up your business. Does the question ‘’Am I sacrificing my family, friends, and freedom to keep my business afloat?‘’ ring a bell? Perhaps it does. But... What if, instead, your company could run on automatic while it continued to grow and be profitable? Well, it is possible! And the revised and expanded edition of Clockwork makes it easier than ever to crack the code. Clockwork, Revised & Expanded provides a step-by-step method for getting more done by doing less, thus making it easier to have your business run itself. You won’t be bogged down in the daily grind anymore, constantly putting out fires, answering an endless stream of questions, and continually hunting for cash.

We invited Mike Michalowicz, keynote speaker and author of Clockwork, to share with us the building blocks underpinning his new book and improved methodology. Mike leads two new multi-million-dollar ventures and is a former small business columnist for The Wall Street Journal. He is also a business makeover specialist on MSNBC. Listen to this episode of Conversations at The Edge with Mike Michalowicz and start making your business run itself.

We live as superorganisms, multigenerational colonies of independently perceptive and creative individuals that fundamentally depend on one another to regenerate the future. Like individual ants, we are genetically and behaviorally unique, with our own roles and skills, but we share the costs and benefits of reproducing the future. Shared purpose, future, work, and wealth. These are the hallmarks of superorganisms. The dictum ‘’It takes a village’' has never made more sense. It is of the utmost importance to understand human nature and living systems so that we can rehumanize life and work, restore human ecological participation in local ecosystems, and grow diversity, exchange, and opportunity. We invited Dr. Tamsin Woolley-Barker, a sought-after speaker, evolutionary anthropologist, and author of the Amazon best-selling book TEEMING (widely regarded as the defining work on Organizational Biomimicry), to join us this time. Dr. Tamsin is a consultant working with companies like CISCO, as well as entrepreneurs, leaders, and agents of change that want to re-imagine work that works for us as human beings. Listen to this episode of Conversations at The Edge with Dr. Tamsin Woolley-Barker and start crafting thriving organizations